Digital Optimisation & Personalisation Lead

Frasers Group; Mansfield, Shirebrook; Vor Ort; GBP 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Zusammenfassung

Frasers Group is undergoing a major digital shift and seeks an Optimisation Manager to shape our product discovery roadmap, drive onsite search and merchandising strategy, and deliver data-driven improvements across multiple brands. You will collaborate with CDP, analytics, and vendor teams to personalise experiences and optimise performance.

You will lead an ambitious optimisation squad, mentor juniors, and ensure projects align with strategic objectives while delivering measurable impact for

Qualifikationen

• Proven experience in a digital optimisation role.
• Strong leadership and team management skills.
• Deep understanding of data-driven strategies and the ability to translate insights into actionable plans.
• Expertise in onsite search optimisation and merchandising tools (Algolia or Attraqt).
• Excellent analytical skills, with experience in A/B testing.
• Strong project management skills, with ability to manage multiple initiatives.
• Exceptional communication and stakeholder management skills.
• Experience with analytics tools (GA and ContentSquare).
• Experience managing day-to-day relationships with third party tools.

Aufgaben

• Support digital optimisation lead on a product discoverability roadmap.
• Drive the vision for onsite search optimisation across fascias, enhancing the search experience to meet business goals.
• Contribute to and manage digital projects from concept to delivery from an optimisation point of view.
• Work with CDP team to understand how to utilise customer data and increase 1:1 personalisation.
• Lead cross-functional efforts to optimise customer experiences during trade events and other key initiatives.
• Manage day-to-day relationships with the search and merch vendors.
• Manage and mentor the optimisation team, fostering a culture of innovation and excellence.
• Ensure alignment with strategic objectives and deliverables, providing guidance and support.
• Work with experimentation team to ensure best in class AB testing programme on the search and merch platform.
• Utilise data insights to identify pain points and prioritise changes within the roadmap.
• Oversee weekly trade reporting and communicate progress to stakeholders.
• Establish a culture of continuous improvement of processes, tools, and strategies.

Kenntnisse

Digital optimisation

Leadership

Data-driven strategies

Onsite search optimisation

Merchandising strategy

AB testing

Project management

Communication

Stakeholder management

Analytics tools

Tools

Algolia

Attraqt

Google Analytics

ContentSquare

Jobbeschreibung

Frasers Group is undergoing a major digital shift and seeks an Optimisation Manager to shape our product discovery roadmap, drive onsite search and merchandising strategy, and deliver data-driven improvements across multiple brands. You will collaborate with CDP, analytics, and vendor teams to personalise experiences and optimise performance.

You will lead an ambitious optimisation squad, mentor juniors, and ensure projects align with strategic objectives while delivering measurable impact for