On-Site Personalisation Strategist - Optimize Customer Journeys

Frasers Group; Greater London; Vor Ort; GBP 45.000 - 70.000; Vollzeit

Benefits dieser Stelle

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Zusammenfassung

Frasers Group is seeking a Personalisation Specialist to drive the digital roadmap, analyse data, and optimise the user journey across sites. You will research strategies and tactics to personalise experiences and improve the group’s digital KPIs.

Key duties include mapping the personalisation roadmap, coordinating with third-party tools, creating and monitoring recommendations, and conducting AB tests to validate hypotheses for enhanced engagement and conversion.

Qualifikationen

• Proven experience in a digital optimisation role, product management or analytics.
• Proven experience reviewing on site customer experience.
• Experience working with on-site personalised and recommendations.
• Experience of analytical tools such as GA and ContentSquare.
• Experience managing day to day relationships with third party tools.
• Understanding of personalised algorithms and their effect on the customer journey.

Aufgaben

• Assist in mapping out and executing the personalisation roadmap using data insights.
• Support the optimisation of 3rd party tools to ensure business value and manage relationships.
• Create recommendation strategies across all sites and monitor success.
• Assist in implementing and managing personalisation tools and technologies to enhance engagement and conversion.
• Build and analyse AB tests to validate hypotheses and measure impact.
• Collaborate with CRM and marketing to ensure consistent, personalised messaging.

Kenntnisse

Digital optimisation

Product management

Analytics

Personalised algorithms

On-site customer experience

Third-party tools management

Tools

GA

ContentSquare

Jobbeschreibung

Frasers Group is seeking a Personalisation Specialist to drive the digital roadmap, analyse data, and optimise the user journey across sites. You will research strategies and tactics to personalise experiences and improve the group’s digital KPIs.

Key duties include mapping the personalisation roadmap, coordinating with third-party tools, creating and monitoring recommendations, and conducting AB tests to validate hypotheses for enhanced engagement and conversion.