Digital Optimisation Lead: Search & Personalisation

FRASERS GROUP; Shirebrook; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group is seeking an Optimisation Manager to drive our digital roadmap across Search, Merchandising and Personalisation. You will analyse journeys, define strategies and implement features to improve brand experiences across fascias.

You will lead a data-driven team, partner with CDP, GA and ContentSquare, and deliver AB tests, multi-brand initiatives and performance improvements for Sports Direct, FLANNELS, USC, Frasers and GAME.

Qualifications

• Proven experience in a digital optimisation role.
• Strong leadership and team management skills.
• Deep understanding of data-driven strategies and the ability to translate insights into actionable plans.

Responsibilities

• Support digital optimisation lead on a product discoverability roadmap.
• Drive the vision for onsite search optimisation across fascias.
• Overseeing data driven, customer-centric merchandising strategies.
• Contribute to and manage digital projects from concept to delivery.
• Work with our CDP team to utilise customer data for 1:1 personalisation.
• Lead cross-functional efforts to optimise customer experiences during trade events.

Skills

Digital optimisation

Leadership

Data-driven strategy

Product discovery

AB testing

Project management

Stakeholder management

Communication

Analytical mindset

Tools

Algolia

Attraqt

GA

ContentSquare

Job description

Frasers Group is seeking an Optimisation Manager to drive our digital roadmap across Search, Merchandising and Personalisation. You will analyse journeys, define strategies and implement features to improve brand experiences across fascias.

You will lead a data-driven team, partner with CDP, GA and ContentSquare, and deliver AB tests, multi-brand initiatives and performance improvements for Sports Direct, FLANNELS, USC, Frasers and GAME.