Digital Personalisation & Customer Journey Specialist

Frasers Group; Greater London; Vor Ort; GBP 60.000 - 85.000; Vollzeit

Benefits dieser Stelle

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Zusammenfassung

Frasers Group is transforming digital experiences across its premium brands. As a Personalisation Specialist you will drive the digital roadmap, perform data-driven analysis, and research new strategies to optimise the user journey across sites.

You will move the digital offering forward with a customer-first, evidence-based approach to help achieve group digital KPIs. Collaboration with CRM and marketing is key to delivering personalised messaging and content.

Qualifikationen

• Experience in digital optimisation and analytics.
• Experience with on-site personalised recommendations.
• Familiarity with analytics tools and experimentation.

Aufgaben

• Map and execute personalisation roadmap using data insights.
• Optimize 3rd party tools to drive business value.
• Create and monitor on-site recommendation strategies.
• Implement personalisation tools and technologies.
• Build and analyse AB tests to validate hypotheses.
• Collaborate with CRM and marketing for personalised messaging.
• Develop personalised content based on user behaviour.
• Analyse on-site behaviour to identify pain points.
• Monitor competitor activity for trends.
• Segment customers by behaviour for targeted campaigns.

Kenntnisse

Digital optimisation

Product management

Analytics

ContentSquare

Google Analytics

Third party tools

Personalisation

AB testing

CRM collaboration

Tools

Google Analytics

ContentSquare

Jobbeschreibung

Frasers Group is transforming digital experiences across its premium brands. As a Personalisation Specialist you will drive the digital roadmap, perform data-driven analysis, and research new strategies to optimise the user journey across sites.

You will move the digital offering forward with a customer-first, evidence-based approach to help achieve group digital KPIs. Collaboration with CRM and marketing is key to delivering personalised messaging and content.