On-Site Personalisation & Optimisation Lead

Frasersgroup; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Frasers Champion recognition

Retail Trust support

Frasers Fit wellbeing programme

Job summary

Frasers Group is seeking a Personalisation Specialist to drive our digital roadmap, analyse user behaviour, and implement personalised experiences across sites to boost engagement and conversions.

You will work with CRM and marketing, map out the personalisation strategy, manage 3rd party tools, run AB tests, and extract insights to optimise the customer journey in a fast-paced retail environment.

Qualifications

• Proven experience in digital optimisation, product management or analytics.
• Experience reviewing on-site customer experience.
• Experience with on-site personalisation and recommendations.
• Experience with analytics tools (GA, ContentSquare).
• Experience managing day-to-day relationships with third-party tools.
• Understanding of personalised algorithms and their impact on the customer journey.

Responsibilities

• Map and execute the personalisation roadmap using data insights.
• Analyse AB tests to validate hypotheses and measure impact.
• Collaborate with CRM and marketing to ensure consistent messaging across touchpoints.
• Monitor on-site user behaviour to identify pain points and propose improvements.
• Optimise third-party tools to maximise business value.
• Segment customers by behaviour and preferences to tailor marketing and personalisation efforts.

Skills

Digital optimization

Product management

Analytics

On-site personalization

Third-party tools

Personalization algorithms

Tools

Google Analytics

ContentSquare

Job description

Frasers Group is seeking a Personalisation Specialist to drive our digital roadmap, analyse user behaviour, and implement personalised experiences across sites to boost engagement and conversions.

You will work with CRM and marketing, map out the personalisation strategy, manage 3rd party tools, run AB tests, and extract insights to optimise the customer journey in a fast-paced retail environment.