Ecommerce Personalisation Strategist

Frasersgroup; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group is seeking a Personalisation Specialist to drive our digital roadmap, analyse user journeys and implement on-site personalisation strategies across our sites. You will translate data insights into practical tests and content changes that boost engagement and conversions.

Collaborating with CRM and marketing, you will manage third-party tools, run AB tests, and monitor trends to continuously optimise the customer experience.

Qualifications

• Proven experience in a digital optimisation role, product management or analytics role.
• Proven experience reviewing on site customer experience.
• Experience working with on-site personalised and recommendations.
• Experience of analytical tools (such as GA and ContentSquare).
• Experience managing day to day relationships with third party tools.
• Understanding of personalised algorithms and the effect on the customer journey.

Responsibilities

• Drive our digital roadmap with constant analysis and research to optimise the user journey and personalise experiences.
• Move the digital offering forward with a customer-first, evidence-based approach to align with group digital KPI's.
• Map out and execute the personalisation roadmap using data insights to identify key touchpoints for improvement.
• Support optimisation of 3rd party tools and manage day-to-day relationships.
• Create recommendation strategies across all sites and own setup and monitoring of success.
• Implement and manage personalisation tools and technologies to boost engagement and conversions.
• Build and analyse AB tests to validate hypotheses and measure impact of on-site personalisation.
• Collaborate with CRM and marketing teams to ensure consistent, personalised messaging across touchpoints.
• Develop personalised content based on user behaviour and preferences.
• Monitor on-site user behaviour to identify pain points and propose improvements to the customer journey.
• Monitor competitor activities to identify trends and opportunities for Frasers Group.
• Analyse data trends over time to spot significant changes and opportunities for optimisation.
• Work with the team to segment customers by behaviour, preferences, and demographics to tailor marketing and personalisation.

Skills

Digital optimisation

Product management

Analytics

Cross-functional collaboration

Tools

GA

ContentSquare

Job description

Frasers Group is seeking a Personalisation Specialist to drive our digital roadmap, analyse user journeys and implement on-site personalisation strategies across our sites. You will translate data insights into practical tests and content changes that boost engagement and conversions.

Collaborating with CRM and marketing, you will manage third-party tools, run AB tests, and monitor trends to continuously optimise the customer experience.