On‑Site Personalisation & Optimisation Specialist

Frasers Group; England; Presencial; GBP 60 000 - 80 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Resumo da oferta

Frasers Group is seeking a Personalisation Specialist to drive the digital roadmap, analyse user journeys, and implement personalised experiences across sites. You will partner with CRM and marketing to deliver data-driven, customer-centric solutions that boost engagement and conversion.

You will map and execute personalisation strategies, optimise third-party tools, and monitor AB tests to ensure measurable impact on key digital KPIs.

Qualificações

• Experience in a digital optimisation or analytics role.
• Experience reviewing on-site customer experience.
• Experience with on-site personalised recommendations.
• Proficiency with analytical tools (GA, ContentSquare).
• Experience managing day-to-day relationships with third-party tools.
• Understanding of personalised algorithms and their effect on the customer journey.

Responsabilidades

• Assist in mapping out and executing the personalisation roadmap using data insights to identify key touchpoints and areas for improvement.
• Support optimisation of 3rd party tools to ensure business value and manage day-to-day relationships.
• Create recommendation strategies across all sites and monitor success.
• Assist in implementing and managing personalisation tools to enhance engagement and conversion.
• Build and analyse AB tests to validate hypotheses and measure impact.
• Collaborate with CRM/marketing to ensure consistent personalised messaging.
• Help develop personalised content based on user behaviour and preferences.
• Monitor on-site user behaviour to identify pain points and suggest improvements.
• Analyse competitor activities to identify trends and opportunities for Frasers Group.
• Analyse data trends to identify significant changes and opportunities for optimisation.

Conhecimentos

Digital optimisation

Data analysis

Personalisation

A/B testing

Third-party tools

Customer journey

Ferramentas

GA

ContentSquare

Third-party tools

Descrição da oferta de emprego

Frasers Group is seeking a Personalisation Specialist to drive the digital roadmap, analyse user journeys, and implement personalised experiences across sites. You will partner with CRM and marketing to deliver data-driven, customer-centric solutions that boost engagement and conversion.

You will map and execute personalisation strategies, optimise third-party tools, and monitor AB tests to ensure measurable impact on key digital KPIs.