Performance Marketing Manager

the LEGO Group; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global toy company is seeking a Performance Marketing Manager to lead digital marketing strategies across various platforms. The ideal candidate will have hands-on experience in performance marketing, owning campaigns from inception to execution. Responsibilities include managing paid media campaigns, analyzing performance, and collaborating with cross-functional teams to drive audience growth and retention. This role offers a hybrid work environment in Greater London with competitive benefits to ensure employee wellbeing.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus Scheme

Hybrid work policy

Qualifications

• Demonstrating best in class audience growth and driving Return On Investment against strategic goals.
• Ideally have experience in owning paid performance marketing campaigns globally.
• Possess strong analytical skills influencing partners through insights.

Responsibilities

• Own allocated paid media campaigns optimized to drive engagement.
• Monitor campaign performance and recommend investment optimizations.
• Manage media agencies to ensure high performance.
• Deliver engagement-led CRM placements for retention.
• Oversee regional campaign implementations and operational tasks.

Skills

Hands-on Performance Marketing expertise

Track record of owning paid performance marketing campaigns

Deep knowledge of Paid Performance Marketing channels

Strong numerical skills and commercial competence

Stakeholder management

Data curiosity with an analytical approach

Developed understanding of Digital Ecosystems

Test & Learn approach

Job description

Job Description

Are you an experienced Performance Marketer who would be energised to make a positive difference across our digital touchpoints? Join us as a Performance Marketing Manager and be involved in driving acquisition and growing audiences in the LEGO Group’s digital ecosystem!

Core Responsibilities

• Paid Media Campaigns Own allocated paid media campaigns optimised to .com visits, retention, membership and increased engagement
• Campaign analysis and reporting Monitor campaign performance using dashboards and reports, recommending and delivering key return on investment optimisations
• Agency Management Ensure media agencies are delivering to the highest standards for TLG on allocated campaigns and operate as the agency’s day-to-day contact person for campaign operations
• CRM Own the process for delivering engagement led CRM placements and assets to the CRM team, driving retention and repeat engagement
• Regional implementation Oversee campaigns briefed by the regional team, support team liaising with Media Agencies to solve issues
• Campaign Execution and Operations Own the operational tasks required for efficient delivery of Media Campaigns (Assets, Tracking, Finance)
• SEO Development Work closely with SEO team to implement efficient SEO strategies to increase visibility of engagement content and propositions on .com
• App Acquisition Support Paid App Acquisition initiatives driving growth and return on investment

Play your part in our team succeeding

The Digital Consumer Engagement (DCE) team builds direct, lasting relationships with our audiences across the LEGO Group’s owned digital channels it operates. The DCE Global Marketing team is responsible for growing these channels and the audiences on them, driving engagement, business and commercial outcomes. This role focuses on key engagement platforms delivering experiences for adult, pre-school, parent, and shopper audiences, including LEGO Ideas, LEGO Insiders, and LEGO.com. Leveraging broad performance marketing expertise in paid and organic search, paid social, and CRM, this role connects with global marketing leads to effectively drive new user acquisition, retention, re‑engagement, and membership growth. It is critical for ensuring the healthy growth of an engaged audience through digital touchpoints like web and apps, driving engagement, membership and commercial goals.

Do You Have What It Takes

• Hands‑on Performance Marketing expertise – demonstrating best in class audience growth and driving Return On Investment against strategic goals
• Track record of owning paid performance marketing campaigns end to end, ideally globally
• Deep knowledge of Paid Performance Marketing channels (paid social, paid search, programmatic, affiliates)
• Strong numerical skills and commercial competence with proven ownership of optimising budgets and budgeting
• Strong understanding of best‑in‑class creative, ad formats, innovation and how to navigate the broad digital landscape of a brand
• Stakeholder management, with the ability to communicate areas of expertise to generalists
• Data curiosity with an analytical approach, influencing partners through insights and learnings
• Developed understanding of Digital Ecosystems and how audiences interact with them
• Test & Learn approach always looking to drive efficiencies & best practice

What’s in it for you

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO® team today