Performance Marketing Manager

World Mobile; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading telecommunications company in London is seeking a Performance Marketing Manager to enhance digital strategies and drive customer engagement. Ideal candidates will have at least 3 years in digital marketing, showcasing strong analytical and creative capabilities. Responsibilities include executing campaigns across various channels and monitoring performance metrics to support company goals. Join a dynamic team dedicated to transforming the telecoms industry for a better and fairer future.

Qualifications

• 3+ years’ experience in digital marketing or demand-gen role.
• Proficient in Google Analytics and relevant advertising platforms.
• Experience with Meta, X, and TikTok Ads Managers.
• Strong creative and analytical skills to interpret data.
• Ability to work in a fast-paced environment with competing priorities.
• Growth mindset with attention to detail.

Responsibilities

• Develop and execute performance marketing campaigns across digital channels.
• Monitor campaign performance and provide actionable insights.
• Collaborate with creative teams for compelling ad content.
• Review competitor activity for strategic advantage.
• Present campaign performance to senior management.

Skills

Digital marketing expertise

Data analysis skills

Creative thinking

Organizational skills

Tools

Google Analytics

Google Ads

Meta Ads Manager

TikTok Ads Manager

Facebook Ads

Job description

About US

At World Mobile, we are on a mission to revolutionise the trillion-dollar telco industry by delivering a fairer, better network for all. We’re pioneering a unique blend of balloons, blockchain, and hybrid connectivity to build an unstoppable wireless network run by the people, for the people. Our goal is to disrupt the telco industry and create a global sharing economy that benefits everyone.

About The Role

We are seeking a dynamic and results-driven Performance Marketing Manager to join our growing marketing team. In this role, you will lead the implementation of World Mobile’s digital marketing strategy, driving customer acquisition and engagement through data-driven campaigns. The ideal candidate will have a proven track record in performance marketing and insights as well as a keen interest in the broader marketing mix, with a strong desire to support and collaborate with the wider team.

This role requires a strategic thinker with a hands‑on approach, capable of working independently in a fast‑paced environment. You will need to be highly creative, data‑driven and will also be able to gather insights, identify opportunities to innovate and test emerging channels that could play a role in support ing the delivery of performance KPIs beyond PPC, Display and Paid Social.

Responsibilities

• Develop and execute performance marketing campaigns across various digital channels, including search, social media, display, and affiliate marketing.
• Monitor and analy s e campaign performance, providing actionable insights and recommendations to meet World Mobile’s goals and KPIs.
• Collaborate with the creative team to produce compelling ad copy and visuals that drive engagement and conversions.
• Review competitor activity and deliver a competitive advantage through targeting, creative and channel strategy.
• Become the face of our performance channels, p roviding regular reports and presentations on campaign performance to senior management.

Requirements

• 3+ years’ experience working in a digital marketing or demand‑gen role.
• Proficiency in analytics platforms (e.g., Google Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads).
• Experience with Meta , X and TikTok Ads Managers.
• Strong mix of both creative and analytical skills and the ability to interpret data to make informed decisions.
• Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities.
• Growth mindset, pushing the boundaries and not just adhering to the status quo.
• Impeccable levels of organisation and attention to detail.
• A passion for World Mobile’s vision and values.
• Right to work in the UK.