Performance Marketing Executive (remote)

Nexford University; Remote; GBP 30,000 - 50,000; Full time

Job summary

A global online education provider is seeking a Performance Marketing Executive to enhance their paid media channels. The role involves managing campaigns across Meta, LinkedIn, Google, and testing platforms like TikTok. You will track and optimize performance, ensuring campaigns deliver qualified leads efficiently. Ideal candidates should have over 3 years of experience in performance marketing and be skilled in campaign management tools. This is a fully remote position with a focus on data-driven results.

Qualifications

• 3+ years of hands-on experience in performance marketing across multiple markets.
• Confident using major ad management platforms.
• Strong understanding of UTM tracking and CRM integration.
• Skilled in reporting conversion metrics to stakeholders.

Responsibilities

• Launch, monitor and optimize campaigns on various platforms.
• Track cost per lead and performance metrics.
• Provide structured testing recommendations for creatives.
• Assist in exploratory campaigns on emerging platforms.

Skills

Business Development

Sales Experience

Loyalty Marketing

B2B Sales

Time Management

Marketing

Cold Calling

Microsoft PowerPoint

SEO

Social Media Management

Customer Relationship Management

Lead Generation

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

GA4

HubSpot

Google Sheets

Excel

Job description

About the Role (fully remote)

We’re looking for a Performance Marketing Executive to help drive qualified applicants efficiently across our paid media channels. Prior experience in driving full‑funnel conversions fully online is essential for this role.

You’ll support campaign setup, tracking and optimization across Meta, LinkedIn and Google while also helping us test and scale emerging platforms like TikTok, Reddit, Quora and Taboola.

You’ll work closely with our colleagues in performance marketing, creative and marketing automation teams to improve performance across the full funnel from lead to enrollment.

This is a hands‑on data‑driven role focused on results.

Your Key Responsibilities

Paid Campaign Execution

• Launch, monitor and optimize campaigns on Meta, LinkedIn, Google and YouTube.
• Support AI‑driven campaigns like Meta ASC and Google PMax.
• Track CPL and performance by region, audience, funnel stage and creative.
• Maintain UTM consistency and campaign tracking across GA4, ad platforms and HubSpot.

Lead Quality & Funnel Reporting

• Track CPL, CPA (App Start), CPA (Submit) and CPE (Enrollments).
• Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest).
• Help maintain and improve weekly, monthly and quarterly reporting dashboards.
• Flag underperforming campaigns and propose corrective actions.

Creative & Asset Testing

• Support creative briefs for video, copy, static and platform‑specific formats.
• Monitor creative performance by asset, message, format and placement.
• Provide structured testing recommendations across TOF, MOF and BOF.

Bonus: New Channel Testing

• Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola and programmatic.
• Track CPL and lead quality from new sources.
• Help assess whether new channels should scale or pause.

Requirements

• 25 years of hands‑on experience in performance marketing across multiple markets.
• Confident using Meta Ads Manager, LinkedIn Campaign Manager and Google Ads.
• Familiar with AI campaign types like ASC and PMax.
• Strong understanding of UTM tracking, GA4 and CRM integration (HubSpot preferred).
• Skilled in spreadsheets (Google Sheets or Excel pivot tables, formulas, charts).
• Comfortable reporting CPL and conversion metrics to multiple stakeholders.
• Bonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola).
• Bonus: experience targeting audiences in Africa, Asia or the Middle East.

Success Looks Like

• Campaigns deliver qualified leads at or below target CPL.
• Weekly and monthly performance reports are accurate, clear and actionable.
• Insights from data lead to smarter creative testing and channel improvements.
• Emerging platforms are tested in a structured way and either scaled or cut based on results.

Key Skills

Business Development, Sales Experience, Loyalty Marketing, B2B Sales, Time Management, Marketing, Cold Calling, Microsoft PowerPoint, SEO, Social Media Management, Customer Relationship Management, Lead Generation.

Employment Type

Full‑Time

Experience

Years.

Vacancy

1