Sales

Loake; West End; On-site; GBP 22,000 - 28,000; Full time

Job summary

A prestigious heritage footwear brand in the UK is seeking a Sales Assistant to provide exceptional service and create memorable experiences for customers. Candidates should have retail or customer service experience, preferably in luxury environments, strong communication skills, and a passion for footwear. Responsibilities include greeting customers, maintaining store presentation, and processing sales transactions. Join us to help enhance the in-store experience and apply your passion for service.

Benefits

Competitive salary with bonus opportunities

Uniform allowance

Generous staff discount

Career development opportunities

Qualifications

• At least 1 year’s experience in retail or customer service, preferably luxury.
• Genuine passion for exceptional service and customer interactions.
• Impeccable personal appearance and detail-oriented.

Responsibilities

• Greet and assist every customer with warmth and professionalism.
• Provide tailored product recommendations through storytelling.
• Maintain visual merchandising and exceptional store presentation.
• Support in-store events to attract new customers.
• Process sales transactions accurately.
• Ensure stock accuracy through careful handling.
• Keyholding responsibility in the management's absence.

Skills

Retail or customer service experience

Delivering exceptional service

Strong communication skills

Attention to detail

Team collaboration

Enthusiasm for footwear and luxury goods

Job description

Deliver exceptional service and create memorable experiences for every customer for one of the UK’s most respected men’s footwear brands. As a Sales Assistant, you will be the welcoming face of our brand, inviting customers into an environment that reflects our heritage, craftsmanship, and commitment to excellence. Every interaction is an opportunity to share the story, build relationships, behind our products, and ensure each customer leaves feeling valued and inspired to return. You will take pride in maintaining immaculate store presentation, introducing new customers to Loake, and contributing to the store’s success through attentive, personalised service.

Your responsibilities will include:

• Greeting and assisting every customer with warmth, professionalism, and genuine interest.
• Offering tailored product recommendations through in-depth product knowledge and storytelling.
• Maintaining exceptional visual merchandising and store presentation standards.
• Supporting in-store events and experiences to attract new customers.
• Processing sales transactions with accuracy and care.
• Maintaining stock accuracy through careful handling and adherence to guidelines.
• Taking additional responsibility for keyholding in the absence of management.

We are looking for:

• At least 1 year’s retail or customer service experience, ideally in luxury or premium environments.
• A genuine passion for delivering exceptional service.
• Strong communication skills and confidence to engage naturally with customers.
• Impeccable personal appearance and attention to detail.
• Reliability, flexibility, and the ability to work as part of a close-knit team.
• An enthusiasm for footwear and luxury goods.

In return, we offer:

• Competitive salary with bonus opportunities.
• Uniform allowance.
• Generous staff discount.
• Opportunities to develop your career within a prestigious heritage brand.

Join us and help create an in-store experience where every customer feels valued and inspired. Apply today and bring your passion for service to our customers.