Paid Social Specialist

Trades Workforce Solutions; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A dynamic consumer brand in Central London is seeking a Paid Social Specialist to lead their Paid Social strategies across Meta and TikTok. The role involves managing campaigns, collaborating with creatives, and optimizing landing pages for conversions. Candidates should have proven experience in Meta Ads and a strong analytical mindset. This position offers a hybrid work model, central office, and benefits such as 25 days of holiday and a pension scheme.

Benefits

25 days holiday + bank holidays

Pension scheme

Stocked kitchens and regular socials

Free products and access to local perks

Qualifications

• Proven experience managing Meta ads profitably.
• Strong grasp of funnel strategy and creative testing.
• Ability to optimize campaigns for low AOV.

Responsibilities

• Manage full lifecycle of paid campaigns including Meta and TikTok.
• Partner with creatives to define content needs and assets.
• Lead testing for ad copy and landing pages.

Skills

Paid social strategy

Meta Ads experience

Analytical mindset

Funnel strategy

Tools

Meta (Facebook, Instagram)

TikTok Ads

Shopify

Job description

Paid Social Specialist

📍 Location: Central London (Hybrid - 4 days in office, 1 day WFH)
💰 Salary: £55,000–£75,000 DOE (may have some flexibility for a superstar)

About the Company: A fast-growing D2C brand creating viral, social-first consumer products. Since launching in 2021, they’ve built a reputation for bold creativity, rapid iteration, and high-impact marketing. With a lean, collaborative team based in Central London, they’re on track to hit 8-figure revenue in under five years and they’re just getting started!

This is an opportunity to join a fast-growing start up and really make a mark, and will suit someone with a blend of analytical, commercial and creative skills.

The Role: As Paid Social Specialist, you’ll play a key role in helping the company hit and surpass its growth objectives. You’ll lead strategy and execution across Paid Social activities, focussing on Meta (Facebook/Instagram) and TikTok. In this role, you’ll be involved in all areas of campaign planning, launching, testing, and optimisation, identifying opportunities to more effectively target audiences and drive conversions.

You’ll also help shape landing page strategy, ensuring pages are optimised to drive conversions.

Day to day responsibilities will include

• Manage the full lifecycle of paid campaigns across Meta (Facebook & Instagram), TikTok, and TikTok Shop, focusing on strategic launch and optimisation.
• Partner with creatives to define content needs, brief assets, and drive ad creative iteration.
• Lead testing initiatives for critical elements, including ad copy, attention-grabbing hooks, and dedicated landing pages.
• Maintain accountability for weekly performance reporting and continuous optimisation to achieve best-in-class ROAS and drive testing velocity.
• Hold end-to-end ownership of the entire customer acquisition funnel, encompassing both top-of-funnel awareness and conversion-focused retargeting.

What We’re Looking For

You’re someone who lives and breathes paid social, constantly learning, testing, and staying ahead of the curve. You’ll need to be confident managing Meta campaigns profitably on first purchase, with tight margins and low AOV. Experience with TikTok Ads, D2C landing page optimisation, and consumer goods is highly desirable.

Must-haves

• Proven Meta Ads experience (Facebook, Instagram)
• Strong grasp of funnel strategy, creative testing, and attribution
• Analytical mindset with a bias for action
• Ability to optimise for low AOV and minimal LTV

Nice-to-haves

• TikTok Ads and TikTok Shop experience
• Familiarity with Shopify and landing page CRO
• Exposure to Reddit, Pinterest, or Snapchat Ads

What’s In It For You

• Join a high-growth brand with a bold, creative culture
• Autonomy and ownership from day one
• Central Soho office with stocked kitchens and regular socials
• 25 days holiday + bank holidays
• Hybrid working (1 day WFH)
• Pension scheme
• Free products and access to local perks

Ready to apply?

If you’re a sharp, creative, and analytical thinker who loves performance marketing and wants to help scale a bold, fun brand we’d love to hear from you.

If this role excites you but you don't tick every box, we still encourage you to apply!

Applicants must have the right to work in the UK - visa sponsorship is not available.

Reach out to Jay Thandi or Rowina Chakkar for more details. You can learn more about our Paid Media Recruitment services here.