Paid Social Executive

KATIE LOXTON; United Kingdom; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A dynamic retail brand in the UK is seeking a Paid Social Executive to join their Digital Marketing team. The role involves executing and optimizing paid social campaigns across Meta, TikTok, and Pinterest. Candidates should be data-driven with strong analytical and creative skills, and experience in campaign management. This position offers a competitive salary and opportunities for professional development in a vibrant office environment.

Benefits

Competitive salary

Generous holiday allowance

Staff discount

Development opportunities

Friendly workplace culture

Qualifications

• Experience in a similar role within e-commerce.
• Strong capability in building and optimizing Meta campaigns.
• Knowledge of A/B testing for campaign performance.

Responsibilities

• Build and optimize paid social campaigns across multiple platforms.
• Manage budgets to maximize performance and return on ad spend.
• Develop full-funnel strategies to drive customer acquisition.

Skills

Analytical skills

Creative thinking

Digital marketing

Collaboration

Data-driven decision making

Tools

Google Analytics

Meta Ads Manager

Pinterest Ads

TikTok Ads

Job description

THE OPPORTUNITY

We have the exciting opportunity for two Paid Social Executives to join our Talented Digital Marketing team! You will be dedicated to either our beautiful Joma Jewellery brand or our gorgeous Katie Loxton brand.

Our Digital Marketing team's mission is to drive scalable, measurable growth for our evolving global brands through data-driven, creatively strong and commercially focused paid social marketing. We maximise the impact of every pound spent across Meta, TikTok, Pinterest, and emerging platforms by building high-performing campaigns that acquire, retain, and re-engage customers. Through tight cross-functional collaboration, continuous testing, and a deep understanding of platform trends and consumer behaviour, we deliver exciting strategies that elevate brand visibility and revenue. As a team, we champion innovation, analytical excellence, and constant improvement to achieve ambitious performance targets and contribute to the wider success of the business.

As our Paid Social Executive, you'll play a pivotal role in delivering high quality paid social adverts across Meta, TikTok and Pinterest. You'll make an impact through delivering day-to-day campaign execution, optimise performance, and use data-driven insights to support our ambitious growth plans. Working closely with the Senior Digital Marketing Manager and wider marketing teams, you'll help shape effective strategies that drive acquisition, retention and revenue.

If you're analytically minded with a sharp creative eye, driven by data, and excited by optimising campaigns for real commercial impact, you'll be a perfect fit for this role.

The role is Monday - Friday 9am-5pm. You'll enjoy the exciting buzz of our friendly office in Banbury, Oxfordshire three times a week on average with the flexibility to work from home for the remaining two days. This may increase to 5 days a week during peak periods.

BEHIND THE BRANDS

We're a family-run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.

HOW YOU'LL CONTRIBUTE

• Build, launch and optimise paid social campaigns across Meta, TikTok and Pinterest
• Own daily and weekly Paid Social budgets to maximise performance and ROAS
• Plan and deliver A/B tests across creative, targeting and bidding strategies
• Brief and collaborate with our in-house design team to produce high-performing creative assets
• Support the development of full-funnel Paid Social strategies to drive acquisition and repeat purchase
• Work with the Senior Digital Marketing Manager to introduce a more strategic long-term approach to Paid Social
• Deliver channel revenue and efficiency targets, providing weekly and monthly performance reporting
• Support seasonal planning, forecasting and budget allocation
• Stay up to date with platform updates, consumer behaviour shifts and competitor activity
• Contribute to the paid social marketing calendar and ensure alignment with brand campaigns
• Partner with content, email, ecommerce and social teams to deliver cohesive customer journeys
• Ensure accurate tracking and measurement, including Meta Pixel, CAPI and server-side integrations
• Support wider brand and digital initiatives as required

THE TALENT YOU'LL BRING

• A collaborative, proactive attitude with a passion for digital marketing
• Strong analytical skills and confidence using data to inform decisions
• Creative thinking and the ability to write clear, effective briefs for Creative Teams
• Experience with building and optimising META campaigns
• Experience with Pinterest and TikTok ads is highly desirable
• Good understanding of acquisition channels and wider digital marketing activity.
• Working knowledge of Google Analytics / GA4 is desirable
• Experience working in a similar role in the ecommerce sector
• A drive for continuous improvement and willingness to test, learn and refine.

PERFECTLY PACKAGED

• A competitive salary of circa £30,000
• 33 days holiday rising to 35 with length of service, inclusive of bank holidays
• A broad benefits package including our staff favourite - a very generous staff discount across both our brands. See all of our benefits on our careers portal
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we're proud to be part of. Find out more about us and our culture on our careers portal

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don't hire based on cultures, preferences, or personalities - it's what you bring to the team that counts.

We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.