Paid Search Account Executive

WPP Media; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A global media company is seeking a Paid Search Account Executive to manage and optimize paid search campaigns. The ideal candidate should have certifications in Google Ads and Microsoft Ads, along with strong analytical skills and attention to detail. This role involves collaboration with team members and data analysis to improve performance and deliver exceptional client results. A proactive attitude is essential to thrive in this dynamic environment, where you will be part of a hybrid team in Greater London.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Employee discounts

Mental health awareness days

Qualifications

• Strong interest in digital marketing, especially Paid Search.
• Experience in managing time effectively and as part of a group.
• Ability to focus on data analysis and causation insights.

Responsibilities

• Execute paid search campaigns and perform keyword research.
• Work with the Global Hub on daily governance and optimization.
• Analyze performance and provide actionable insights.

Skills

Analytical mindset

Attention to detail

Time management

Proactive attitude

Basic data analysis knowledge

Education

Google Ads certification

Microsoft Ads certification

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

As a Paid Search Account Executive, you will be responsible for the execution of paid search activity. You will be responsible for keyword research, campaign building, working with the Global Hub on daily governance and optimisation, as well as in-depth data analysis. You will also be responsible for accurate media plans, and on-time billing & reconciliations.

You will develop excellent platform knowledge and work closely with the Senior Paid Search Executive/Paid Search Account Manager to plan and execute a best in class Paid Search strategy. You will continuously search for new opportunities to develop your specialism in Paid Search and collaborate with the wider department on training & events.

• Collaborate with and support other team members (including the Global Hub) in the executive of effective paid search campaigns for clients.
• Ensure adherence to the Wavemaker Way for Paid Search on your clients and contribute to the development our products.
• Making full use of the technology available. Adoption of 3rd and 1st party tools & technology (e.g. Unlock, GroupM Automations Portal etc.).
• Make sure that service level agreements are met, with your tasks managed through our project management suite.
• Contribute to client meetings and participate in ongoing client engagement.
• Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
• Ensure that wider client or team deliverables (such as actionable insight reports and reporting) are prepared and ensuring quality of output is maintained.
• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.

Performance

• Effectively manage your paid search campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance.
• Work closely with your line managers to plan and execute a best in class Paid Search strategy in line with the Wavemaker Way.
• Carry out performance analysis, internal data maintenance, issue identification and implementation of
• Carry out daily campaign and budget management checks.
• Work with your colleagues in the Global Hub to ensure daily diagnostics and governance is achieved to the highest standards.
• Spot trends & patterns in data, fix alerts & anomalies before they become a problem.
• Effectively communicate with your line managers, client team and client contacts regarding deadlines and delivery of work.
• Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, and overall progress of clients against the WM Search Maturity Framework.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. An interest in digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Done your research on Paid Search with evidence that you have completed certifications (Google Ads and Microsoft Ads).
• Affinity for numbers and with basic data analysis knowledge, keen to drive continued excellence.
• Strong Microsoft Office skills which include Excel & PowerPoint.
• Ability to manage their time effectively and of working as part of a group.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
• You can focus on causation, not just the correlation of data & performance. Identify the insight, make it actionable, get it done.
• You have immaculate attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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