Paid Media and Acquisition Executive

Rough Trade; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading music retail company in the City of Westminster is looking for a Digital Marketing Manager to oversee and optimize paid search and social campaigns. The ideal candidate will have proven experience managing digital campaigns across platforms such as Google Ads and Meta Ads, alongside strong analytical skills to analyze performance metrics. Joining our team means being part of a collaborative environment that values innovation and creativity, especially if you have a passion for music.

Qualifications

• Proven experience in managing paid digital campaigns.
• Familiarity with tracking and reporting tools, especially GA4.
• Strong analytical skills with tools like Google Analytics.

Responsibilities

• Develop and optimize paid search and social campaigns.
• Monitor campaign performance and generate actionable insights.
• Manage affiliate and referral programs.

Skills

Paid digital campaign management

Commercial acumen

Affiliate marketing

Analytical skills

Communication skills

Tools

Google Ads

Meta Ads

Google Analytics

GA4

Excel

Shopify

Job description

Responsibilities

• Campaign Management: Develop, execute, and optimize paid search and social campaigns across platforms including Google Ads, Meta Ads, TikTok, Spotify ads, and other emerging platforms.
• Affiliate & Referral Marketing: Manage and grow Rough Trade's affiliate and referral programs to maximize ROI and reach.
• Performance Analysis: Continuously monitor campaign performance, analyse KPIs, and generate actionable insights through regular reporting.
• Cross‑Functional Collaboration & Campaign Support: Work closely with brand, creative, and e‑commerce teams to ensure paid efforts align with broader marketing and business goals.
• Growth Strategy: Proactively identify new opportunities, trends, and technologies to enhance campaign performance and drive customer acquisition.
• Industry Trends: Stay informed on the latest digital marketing trends, platform updates, and best practices.
• Brand Awareness: Responsible for brand recognition and acquisition through paid media.
• Budget Oversight: Manage and track media spend to ensure budget efficiency and performance targets are met; own acquisition forecasting, target‑setting, and reporting to the Global Head of e‑Commerce, ensuring budgets deliver against growth and ROI goals.
• Collaboration with cross‑functional teams: Work alongside the CRM team on retention and lifecycle campaigns to ensure alignment with acquisition goals.
• Drive Results: Assist in developing and refining attribution models and testing frameworks to measure the incremental impact of acquisition activities.
• Agency & Contractor Management: Work with agencies and contractors as needed, ensuring they perform well and maximize ROI.

Qualifications

• Proven experience in managing paid digital campaigns across Google, Meta, and other major ad platforms.
• Commercial acumen – ability to link paid spend to revenue growth, not just traffic.
• Experience with affiliate marketing and referral program tools/platforms.
• Experience with tracking and reporting tools including GA4 and Looker Studio.
• Experience with data handling and processing tools (e.g., Excel, Google Sheets, Airtable, Channable).
• Understanding of data privacy and compliance with a focus on GDPR.
• Experience with Shopify and Shopify app integrations.
• Strong analytical skills and familiarity with tools like Google Analytics, Meta Ads Manager, and Excel/Sheets.
• Ability to work independently in a fast‑paced, collaborative environment.
• Excellent communication and project management skills.
• Passion for music and alignment with Rough Trade's brand values is a plus.