National Sales Manager

ABP UK; Birmingham; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading agricultural firm is seeking a National Sales Manager to lead their sales team across the UK. The role involves executing national sales strategies, developing key customer relationships, and managing a high-performing team of Business Development Managers. Ideal candidates will have a strong background in sales within agriculture, proven leadership skills, and the ability to drive significant growth. The position offers a competitive salary alongside benefits including a company car and ongoing professional development.

Benefits

Competitive base salary plus KPI bonus

Company car

Laptop, mobile phone, and tablet

Ongoing professional development and training

Qualifications

• Proven track record in managing a sales team.
• Demonstrated success in national sales target implementation.
• Understanding of UK Agriculture and beef industry.

Responsibilities

• Lead and develop a national sales team.
• Execute the national sales plan.
• Maintain strong relationships with customers and stakeholders.

Skills

Leadership skills

Sales process understanding

Communication skills

Analytical ability

CRM proficiency

Coaching ability

Negotiation skills

Tools

CRM software

Microsoft Office

Job description

Department: Finishing Team

Reports To: National Operations Manager

Location: National with regular travel

Direct Reports: 1 Sales Team leader, 6 Business Development Managers (BDMs) and 2 Technicians

Employment Type: Full-time

Position Purpose

The National Sales Manager (NSM) will lead and develop a high performing sales team to achieve significant growth across the country. This role is responsible for driving the national sales strategy, identifying new opportunities, developing customer relationships, and leading a team of Business Development Managers.

Key Responsibilities

1. Leadership & Team Development

• Lead, coach, and develop a team of 6 Business Development Managers across the country.
• Set clear sales objectives, KPIs, and activity standards aligned with company goals.
• Conduct regular team meetings, one-on-one reviews, and performance evaluations twice a year.
• Foster a culture of accountability, collaboration, and growth with great service.

2. Sales Strategy & Execution

• Develop and execute the national sales plan in line with company objectives.
• Identify new business opportunities and support regional growth with BDM`s.
• Oversee the full sales cycle through the team, ensuring timely follow up and conversion.
• Oversee major client relationships and support BDMs in high‑value accounts.
• Monitor market trends, competitor activity, and regional performance to feedback to the National Operations Manager.
• Provide feedback on marketing and areas of improvement for marketing to drive growth in the area.

3. Financial & Performance Management

• Exceed regional national sales targets.
• Forecast sales growth and opportunities by product type.
• Report regularly to the National Sales Manager on pipeline, performance, and key business insights.
• Analyse sales data to identify improvement areas and growth opportunities.
• Management of customers debtor balances across the country through the BDM`s.
• Regularly review Oxbury accounts with team members and manage credit limits.

4. Customer & Stakeholder Engagement

• Maintain strong relationships with key customers and strategic partners.
• Work with rearing, procurement and finance to ensure customer satisfaction and delivery of excellent service and support to customers.
• Represent the company at regional industry events, trade shows, and networking opportunities.

Key Performance Indicators (KPIs)

• Achievement of sales targets and growth of TB infrastructure.
• Growth in existing accounts and retention of key accounts.
• Performance and engagement of the BDM team including CRM usage, and debt management.
• Reduce wastage of animals out of the programme to 1% or lower.
• Attendance of events and shows to promote the business.
• Less than 5% of customers with debt over 90 days.

Skills & Experience Required

Essential

• Proven track record of managing a field sales or business development sales team.
• Demonstrated success in developing and implementing national sales targets.
• Understanding of UK Agriculture, and the beef industry.
• Strong understanding sales processes, account management, and pipeline management.
• Excellent leadership, coaching, and people management skills.
• Strong commercial acumen and analytical ability.
• Exceptional communication, presentation, and negotiation skills.
• Proficient in CRM and Microsoft Office applications.
• Ability to travel nationally.

Desirable

• Experience within a integrated supply chain.
• Experience of Farm management software
• Understanding of finance for farmers.

Personal Attributes

• Results-driven with a passion for growth and innovation.
• Strategic thinker with hands on approach.
• Collaborative leader who inspires confidence and engagement with their team, leading by example.
• Adaptable, proactive, and solutions oriented in a past paced, evolving environment.
• High integrity and professional credibility.
• Committed to the businesses mission of significant growth and transforming beef farming for a sustainable future.

Remuneration & Benefits

• Competitive base salary plus KPI bonus.
• Company car.
• Laptop, mobile phone, and tablet.
• Ongoing professional development and training.