Mobile Performance Marketing Lead

Houston Texans; United Kingdom; On-site; GBP 50,000 - 75,000; Full time

Job summary

A prominent company is looking for a Mobile Marketing Performance Lead to drive user acquisition for applications in the gaming and entertainment sectors. This role involves developing strategies across multiple platforms and leading a team to maximize campaign performance. The ideal candidate will have extensive experience in mobile marketing analytics and a proven track record of successful campaigns.

Qualifications

• Four years of experience in mobile user acquisition in B2C or gaming.
• Experience managing mobile campaigns with Facebook and Google.
• Strong understanding of mobile analytics and attribution tools.

Responsibilities

• Develop mobile marketing strategies for RMG, financial, and gaming applications.
• Lead a team and manage UA campaigns across various platforms.
• Oversee ASO activations and drive keywords strategy.

Skills

Mobile user acquisition

Mobile growth

Data literacy

Tools

AppsFlyer

Adjust

Firebase

Job description

Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
The roleAs we double down on growing our mobile user base, we are seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies across app-focused performance channels. In this role, you will own and scale our mobile marketing efforts across app stores, networks, and owned channels. You will develop high-impact strategies to increase installs, optimise retention, and drive LTV - working closely with creative, analytics, product teams.
Responsibilities Develop mobile marketing strategies for RMG, financial and gaming applications for both Android & iOS platforms across the world.Lead a team of UA-managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff).Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production.Drive A/B testing across creatives, placements, targeting to maximise user quality and achieve KPIs.Extract insights from BI tools and dashboards to analyse campaign performance and user cohorts, guiding strategic decisions.Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics.Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation.Oversee ASO activations across Android and iOS platforms, driving keywords strategy and AB tests for custom pages.Develop and manage the User Acquisition team.
QualificationsFour years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment. Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.Experience scaling UA campaigns worldwide.Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar.Proficient with ASO techniques and tools for both iOS App Store and Google Play Store.Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling.Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics.Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment.Comfortable managing budgets across geographies and allocating spend based on ROI performance.