Membership Growth & Retention Leader

Frasers Group; Wirral; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

20% colleague discount across Frasers

Eligibility for Fearless 1000 Bonus

Monthly Everlast Champions & Frasers

funded qualifications Level 3 & Level

Ongoing sales, leadership and fitness

Opportunities to enhance fitness, PT,

Progression within growing fitness

Job summary

Everlast Gyms, part of Frasers Group, seeks a Sales & Retention Manager to drive membership growth, engagement and overall club profitability. You’ll work with the General Manager to develop strategies that boost acquisition and retention while leading a high-performing team.

You’ll lead by example, coaching staff to maximize sales and deliver exceptional member experiences across a range of fitness products and campaigns.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.

Responsibilities

• Lead membership growth and engagement across the club.
• Develop strategies to improve acquisition, retention and profitability.
• Champion and deliver the fundamentals sales process across the club.
• Coach colleagues to maximise sales performance and conversion.
• Drive membership sales through effective lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives that improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Build a culture that prioritises member satisfaction and loyalty.
• Develop and execute creative lead-generation activity both inside and outside the club.
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses.
• Support local marketing initiatives that drive awareness and membership growth.
• Identify new opportunities to increase club performance and market presence.
• Deliver coaching, mentoring and constructive feedback to colleagues.
• Promote a positive, high-performance culture within the club.
• Lead by example through exceptional service standards and professionalism.
• Support recruitment, onboarding and development of future talent.
• Work closely with the General Manager to support day-to-day operations.
• Assist with Health & Safety, compliance, facilities and maintenance processes.
• Ensure company standards of cleanliness, presentation and service are consistently maintained.
• Support the successful delivery of company initiatives and operational priorities.

Skills

Sales leadership

Customer focus

Relationship building

KPIs & data analysis

People coaching

Job description

Everlast Gyms, part of Frasers Group, seeks a Sales & Retention Manager to drive membership growth, engagement and overall club profitability. You’ll work with the General Manager to develop strategies that boost acquisition and retention while leading a high-performing team.

You’ll lead by example, coaching staff to maximize sales and deliver exceptional member experiences across a range of fitness products and campaigns.