Membership Growth & Retention Leader

SmartRecruiters, Inc.; Ewell; On-site; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Free gym membership

Colleague discount 20%

Fearless 1000 Bonus Scheme

Recognition awards

Funded qualifications Level 3 & Level

Sales & leadership training

Career progression

High-performance culture

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to own membership growth, member engagement and club profitability. You’ll report to the General Manager, lead the sales agenda and coach the team to convert leads and exceed targets.

This hands-on leadership role combines commercial thinking, people leadership and customer experience to maximise club performance and sustainable growth. You’ll build local partnerships and drive both new member acquisition and retention.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.
• Experience within a fitness, leisure or membership-based business.
• Knowledge of lead generation, sales conversion and retention strategies.
• Experience developing business partnerships and community engagement initiatives.
• Understanding of membership sales and customer lifecycle management.

Responsibilities

• Lead sales activity across the club and coach colleagues to maximise performance.
• Drive membership sales through effective lead management and engagement.
• Monitor KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and additional services.
• Create initiatives to improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure an outstanding member journey from enquiry to long-term loyalty.
• Develop lead-generation activities and local partnerships to grow awareness and membership.

Skills

Sales leadership

Coaching

Communication

Relationship building

KPIs & data analysis

Retention strategies

Lead generation

Customer lifecycle

Job description

Everlast Gyms is seeking a Sales & Retention Manager to own membership growth, member engagement and club profitability. You’ll report to the General Manager, lead the sales agenda and coach the team to convert leads and exceed targets.

This hands-on leadership role combines commercial thinking, people leadership and customer experience to maximise club performance and sustainable growth. You’ll build local partnerships and drive both new member acquisition and retention.