Membership Growth & Retention Leader

Frasers Group; Parkgate; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Free gym membership

20% colleague discount across Frasers

Fearless 1000 Bonus Scheme

Recognition awards

Funded qualifications (Level 3 & 5)

Sales & leadership training

Career progression

Performance-driven culture

Job summary

Everlast Gyms, part of Frasers Group, is seeking a Sales & Retention Manager to drive membership growth, improve retention and boost club commercial performance. You’ll report to the General Manager, lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to loyalty.

This hands-on leadership role combines commercial thinking, people leadership and customer experience to maximise club performance and sustainable growth.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and data-driven with KPIs.
• Passion for delivering exceptional customer experiences.
• Flexible to work evenings, weekends and Bank Holidays when required.

Responsibilities

• Lead the fundamentals sales process across the club.
• Coach and develop colleagues to maximise sales performance.
• Drive membership sales through lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives that improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Build a culture that prioritises member satisfaction and loyalty.
• Develop and execute creative lead-generation activity both inside and outside the club.
• Build relationships with local businesses, community groups through #WeMoveBusinesses.
• Support local marketing initiatives that drive awareness and membership growth.
• Identify new opportunities to increase club performance and market presence.
• Deliver coaching, mentoring and constructive feedback to colleagues.
• Promote a positive, high-performance culture within the club.
• Lead by example through exceptional service standards and professionalism.
• Support recruitment, onboarding and development of future talent.
• Work closely with the General Manager to support day-to-day operations.
• Assist with Health & Safety, compliance, facilities and maintenance processes.
• Ensure company standards of cleanliness, presentation and service are consistently maintained.
• Support the successful delivery of company initiatives and operational priorities.

Skills

Sales leadership

Coaching

Communication

Relationship building

KPIs & data

Customer experience

Flexibility in schedule

Job description

Everlast Gyms, part of Frasers Group, is seeking a Sales & Retention Manager to drive membership growth, improve retention and boost club commercial performance. You’ll report to the General Manager, lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to loyalty.

This hands-on leadership role combines commercial thinking, people leadership and customer experience to maximise club performance and sustainable growth.