Membership Growth & Retention Leader

Everlast Gyms; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Free gym membership

Frasers discount 20%

Fearless 1000 Bonus

Monthly Champion awards

Recognition via Monthly Champions

Training & qualifications

Product training & PT opportunities

Job summary

Everlast Gyms, part of Frasers Group, is seeking a Sales & Retention Manager in a full-time leadership role in Greater London. You’ll lead sales initiatives, maximise retention, and ensure a seamless member journey from first visit onward, acting as the ambassador for sales excellence in your club.

You’ll train and coach the team, manage live member movement, build local partnerships, and report to the General Manager while supporting operations, safety, facilities, and standards.

Qualifications

• Passionate about health, fitness, and wellness.
• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions-focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Responsibilities

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Driving new member sales while maximising retention of existing members to grow the live member movement.
• Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.
• Implementing creative lead-generation strategies both internally and externally.
• Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
• Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.
• Preparing and delivering monthly sales presentations to the wider management team.
• Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor in this member-facing role.
• Providing honest, constructive feedback to team members, supporting their development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Skills

Leadership

Sales

Retention

Communication

Interpersonal skills

Adaptability

Resilience

Coaching

Job description

Everlast Gyms, part of Frasers Group, is seeking a Sales & Retention Manager in a full-time leadership role in Greater London. You’ll lead sales initiatives, maximise retention, and ensure a seamless member journey from first visit onward, acting as the ambassador for sales excellence in your club.

You’ll train and coach the team, manage live member movement, build local partnerships, and report to the General Manager while supporting operations, safety, facilities, and standards.