Membership Growth & Retention Leader

Frasers Group; West of England; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

Colleague discount across Frasers品牌

Bonus scheme eligibility

Awards recognition

Funded qualifications

Sales & leadership training

Personal Training opportunities

Group Training support

Career progression

High-performance culture

Job summary

Everlast Gyms, part of Frasers Group, seeks a Sales & Retention Manager to grow memberships, boost retention and drive commercial success. You will lead sales activity, coach teams and ensure a seamless member journey from enquiry to loyalty.

This hands-on leadership role blends commercial thinking with people leadership and customer experience to maximise club performance and sustainable growth.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.
• Experience within a fitness, leisure or membership-based business.
• Knowledge of lead generation, sales conversion and retention strategies.
• Experience developing business partnerships and community engagement initiatives.
• Understanding of membership sales and customer lifecycle management.

Responsibilities

• Take ownership of membership growth, member engagement and club performance.
• Develop strategies to improve member acquisition, retention and profitability.
• Deliver regular sales updates and performance presentations to leadership.
• Drive revenue across memberships, fitness products and secondary spend.
• Coach and develop colleagues to maximise sales performance and conversion.
• Lead recruitment, onboarding and development of future talent.
• Support day-to-day operations and health & safety compliance.

Skills

Sales leadership

Membership growth

Lead generation

Coaching

KPIs

Customer experience

Job description

Everlast Gyms, part of Frasers Group, seeks a Sales & Retention Manager to grow memberships, boost retention and drive commercial success. You will lead sales activity, coach teams and ensure a seamless member journey from enquiry to loyalty.

This hands-on leadership role blends commercial thinking with people leadership and customer experience to maximise club performance and sustainable growth.