Membership Growth & Retention Leader

Everlast Gyms; Epsom; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

20% colleague discount across Frasers"

Bonus scheme

Funded qualifications

Training and development

Career progression

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, boost retention and support the club's commercial success. Reporting to the General Manager, you will lead sales activity, coach colleagues and ensure every member journey is seamless from enquiry to loyalty.

This hands-on role blends commercial thinking with people leadership and customer experience to maximise club performance and sustainable growth across memberships, fitness products and services.

Qualifications

• Proven ability to influence performance and achieve commercial targets.
• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Knowledge of lead generation, sales conversion and retention strategies.

Responsibilities

• Champion and deliver the FUNDAMENTALS sales process across the club.
• Coach and develop colleagues to maximise sales performance and conversion.
• Drive membership sales through effective lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives that improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Build a culture that prioritises member satisfaction and loyalty.
• Develop and execute creative lead-generation activity both inside and outside the club.
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses.
• Support local marketing initiatives that drive awareness and membership growth.
• Identify new opportunities to increase club performance and market presence.
• Deliver coaching, mentoring and constructive feedback to colleagues.
• Promote a positive, high-performance culture within the club.
• Lead by example through exceptional service standards and professionalism.
• Support recruitment, onboarding and development of future talent.
• Work closely with the General Manager to support day-to-day operations.
• Assist with Health & Safety, compliance, facilities and maintenance processes.
• Ensure company standards of cleanliness, presentation and service are consistently maintained.
• Support the successful delivery of company initiatives and operational priorities

Skills

Sales leadership

Leadership coaching

Communication skills

Relationship building

KPI analysis

Tools

CRM systems

Job description

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, boost retention and support the club's commercial success. Reporting to the General Manager, you will lead sales activity, coach colleagues and ensure every member journey is seamless from enquiry to loyalty.

This hands-on role blends commercial thinking with people leadership and customer experience to maximise club performance and sustainable growth across memberships, fitness products and services.