Membership Growth & Retention Leader

Everlast Gyms; Swindon; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

20% colleague discount across Frasers

Eligibility for Fearless 1000 Bonus

Monthly recognition awards

Funded qualifications Level 3/5

Ongoing sales, leadership training

Career progression opportunities

High-performance culture

Clear progression opportunities

High-performance culture

Job summary

Everlast Gyms in Swindon is seeking a Sales & Retention Manager to drive membership growth, improve retention and support club profitability. You will lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to long-term loyalty.

This hands-on leadership role combines commercial thinking, people leadership and customer experience to maximise club performance and sustainable growth.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.
• Experience within a fitness, leisure or membership-based business.
• Knowledge of lead generation, sales conversion and retention strategies.
• Experience developing business partnerships and community engagement initiatives.
• Understanding of membership sales and customer lifecycle management.

Responsibilities

• Lead Sales Performance: Champion and deliver the FUNDAMENTALS sales process across the club; Coach and develop colleagues to maximise sales performance and conversion; Drive membership sales through effective lead management and member engagement; Monitor performance against KPIs and implement action plans to achieve targets; Deliver regular sales updates and performance presentations to the leadership team; Drive revenue across memberships, fitness products and secondary spend.
• Drive Member Retention: Create initiatives that improve member engagement and retention; Analyse retention trends and member behaviour to identify opportunities for growth; Ensure every member receives an outstanding experience throughout their fitness journey; Support delivery of member-focused campaigns, events and national initiatives; Build a culture that prioritises member satisfaction and loyalty.
• Grow the Business: Develop and execute creative lead‑generation activity both inside and outside the club; Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses; Support local marketing initiatives that drive awareness and membership growth; Identify new opportunities to increase club performance and market presence.
• Lead and Develop Others: Deliver coaching, mentoring and constructive feedback to colleagues; Promote a positive, high‑performance culture within the club; Lead by example through exceptional service standards and professionalism; Support recruitment, onboarding and development of future talent.
• Support Club Operations: Work closely with the General Manager to support day‑to‑day operations; Assist with Health & Safety, compliance, facilities and maintenance processes; Ensure company standards of cleanliness, presentation and service are consistently maintained; Support the successful delivery of company initiatives and operational priorities.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives that improve member engagement and retention.
• Develop and execute creative lead-generation activity and build relationships with local businesses.

Skills

Sales leadership

Membership sales

Customer service

Coaching

KPIs & data

Communication

Leadership

Evenings/weekends availability

Job description

Everlast Gyms in Swindon is seeking a Sales & Retention Manager to drive membership growth, improve retention and support club profitability. You will lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to long-term loyalty.

This hands-on leadership role combines commercial thinking, people leadership and customer experience to maximise club performance and sustainable growth.