Membership Growth & Retention Lead

Frasers Group; Epsom; On-site; GBP 36,000 - 60,000; Full time

Benefits offered by this job

Free gym membership

Colleague discount 20%

Fearless 1000 bonus eligibility

Recognition awards monthly

Funded qualifications Level 3/5

Sales and leadership training

Career progression

Performance-driven culture

Job summary

Everlast Gyms is seeking a Sales & Retention Manager in the UK to drive membership growth, boost retention and strengthen club performance. You will report to the General Manager, lead sales activity, and coach colleagues to perform at their best, ensuring a seamless member journey from enquiry through to long-term loyalty.

This hands-on leadership role blends commercial thinking, people leadership and customer experience to deliver sustainable growth across the club network.

Qualifications

• Experience in sales, membership or customer-focused leadership.
• Proven ability to influence performance and hit commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and comfort with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Flexible to work evenings, weekends and Bank Holidays when required.
• Desirable: fitness/leisure or membership-based background.

Responsibilities

• Lead and deliver the FUNDAMENTALS sales process across the club.
• Coach and develop colleagues to maximise sales performance and conversion.
• Drive membership sales through effective lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives to improve member engagement and retention.
• Analyse retention trends and member behaviour to identify growth opportunities.
• Ensure outstanding member experiences throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Build a culture that prioritises member satisfaction and loyalty.
• Develop and execute lead-generation activity inside and outside the club.
• Build relationships with local businesses and communities.
• Support local marketing initiatives to drive awareness and growth.
• Deliver coaching, mentoring and feedback to colleagues.
• Promote a high-performance culture and lead by example.
• Support recruitment, onboarding and development of future talent.
• Work closely with the General Manager on day-to-day operations and safety.

Skills

Sales leadership

Customer relationship management

Team coaching

KPIs & data fluency

Customer experience

Commercial mindset

Job description

Everlast Gyms is seeking a Sales & Retention Manager in the UK to drive membership growth, boost retention and strengthen club performance. You will report to the General Manager, lead sales activity, and coach colleagues to perform at their best, ensuring a seamless member journey from enquiry through to long-term loyalty.

This hands-on leadership role blends commercial thinking, people leadership and customer experience to deliver sustainable growth across the club network.