Membership Growth & Retention Leader

Everlast Gyms; Swindon; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

20% colleague discount across Frasers/

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, retention and overall club profitability. You will report to the General Manager and lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to loyalty.

You will work with the leadership team to develop strategies that improve acquisition and retention, while delivering sustainable growth across memberships, products and services.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.

Responsibilities

• Lead Sales Performance: Champion and deliver the FUNDAMENTALS sales process across the club.
• Lead and coach colleagues to maximise sales performance and conversion.
• Drive membership sales through effective lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Drive Member Retention: Create initiatives that improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Grow the Business: Develop and execute lead-generation activity inside and outside the club.
• Build relationships with local businesses, community groups and organisations.
• Support local marketing initiatives that drive awareness and membership growth.
• Identify new opportunities to increase club performance and market presence.
• Lead and Develop Others: Deliver coaching, mentoring and feedback.
• Promote a positive, high-performance culture within the club.
• Lead by example through exceptional service standards and professionalism.
• Support recruitment, onboarding and development of future talent.
• Support Club Operations: Work with the General Manager on day-to-day operations.
• Assist with Health & Safety, compliance, facilities and maintenance processes.
• Ensure company standards of cleanliness, presentation and service are maintained.
• Support delivery of company initiatives and operational priorities.
• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Be flexible to work evenings, weekends and Bank Holidays when required.

Skills

Leadership

Coaching

Sales

Customer service

Communication

KPI tracking

Job description

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, retention and overall club profitability. You will report to the General Manager and lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to loyalty.

You will work with the leadership team to develop strategies that improve acquisition and retention, while delivering sustainable growth across memberships, products and services.