Membership Growth & Retention Lead

Everlast Gyms; Epsom; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Free gym

Colleague discount

Bonus scheme

Awards and recognition

Funded qualifications

Training & development

PT opportunities

Career progression

High-performance culture

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to own membership growth, member engagement, and overall club profitability. You will collaborate with the General Manager and leadership team to develop strategies that boost acquisition, retention and commercial performance.

You will lead the sales process, coach staff, drive membership revenue, and implement initiatives to improve member experience across the club.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.

Responsibilities

• Champion and deliver the FUNDAMENTALS sales process club-wide.
• Coach colleagues to maximise sales performance and conversion.
• Drive membership sales through effective lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives that improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Build a culture that prioritises member satisfaction and loyalty.
• Develop and execute creative lead-generation activity both inside and outside the club.
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses.
• Support local marketing initiatives that drive awareness and membership growth.
• Identify new opportunities to increase club performance and market presence.
• Deliver coaching, mentoring and constructive feedback to colleagues.
• Promote a positive, high-performance culture within the club.
• Lead by example through exceptional service standards and professionalism.
• Support recruitment, onboarding and development of future talent.
• Work closely with the General Manager to support day-to-day operations.
• Assist with Health & Safety, compliance, facilities and maintenance processes.
• Ensure company standards of cleanliness, presentation and service are consistently maintained.
• Support the successful delivery of company initiatives and operational priorities.

Skills

Sales leadership

Membership sales

KPI analysis

Customer relationships

Job description

Everlast Gyms is seeking a Sales & Retention Manager to own membership growth, member engagement, and overall club profitability. You will collaborate with the General Manager and leadership team to develop strategies that boost acquisition, retention and commercial performance.

You will lead the sales process, coach staff, drive membership revenue, and implement initiatives to improve member experience across the club.