Membership Growth & Retention Leader

Everlast Gyms; Dunstable; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Free gym membership

Colleague discount

Bonus scheme

Awards recognition

Funded qualifications

Training & development

PT opportunities

Career progression

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, improve member retention and strengthen the club's commercial performance. You will lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to loyalty.

This hands-on leadership role blends commercial thinking with people leadership and customer experience to maximise club performance. Reporting to the General Manager, you will champion the FUNDAMENTALS sales process, develop

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Passion for delivering exceptional customer experiences.
• Positive, resilient and solutions-focused approach.
• Flexible to work evenings, weekends and Bank Holidays when required.

Responsibilities

• Lead and deliver the FUNDAMENTALS sales process across the club.
• Coach and develop colleagues to maximise sales performance and conversion.
• Drive membership sales through effective lead management and member engagement.
• Monitor performance against KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives that improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses.

Skills

Sales leadership

Customer service

Coaching

Communication

Leadership

KPIs & data

Evenings/weekends

Job description

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, improve member retention and strengthen the club's commercial performance. You will lead sales activity, coach colleagues, and ensure a seamless member journey from enquiry to loyalty.

This hands-on leadership role blends commercial thinking with people leadership and customer experience to maximise club performance. Reporting to the General Manager, you will champion the FUNDAMENTALS sales process, develop