Membership Growth Leader | Sales & Retention

SmartRecruiters, Inc.; Swindon; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Free gym membership

Colleague discount 20%

Fearless 1000 Bonus Scheme

Recognition awards

Funded qualifications Level 3/5

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, engagement and club profitability. You will lead sales activity, coach staff, and build lasting member relationships across the club, reporting to the General Manager.

The role combines commercial thinking, leadership and customer experience to maximise performance and sustainable growth. You will champion lead management, set KPI targets and deliver regular performance updates to the leadership team.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles
• Proven ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset and confidence working with KPIs and performance data
• Positive, resilient and solutions-focused approach
• Flexible to work evenings, weekends and Bank Holidays when required
• Experience within a fitness, leisure or membership-based business
• Knowledge of lead generation, sales conversion and retention strategies
• Experience developing business partnerships and community engagement initiatives
• Understanding of membership sales and customer lifecycle management

Responsibilities

• Champion and deliver the FUNDAMENTALS sales process across the club
• Coach and develop colleagues to maximise sales performance and conversion
• Drive membership sales through effective lead management and member engagement
• Monitor performance against KPIs and implement action plans to achieve targets
• Deliver regular sales updates and performance presentations to the leadership team
• Drive revenue across memberships, fitness products and secondary spend
• Create initiatives that improve member engagement and retention
• Analyse retention trends and member behaviour to identify opportunities for growth
• Ensure every member receives an outstanding experience throughout their fitness journey
• Support delivery of member-focused campaigns, events and national initiatives
• Build a culture that prioritises member satisfaction and loyalty
• Develop and execute creative lead-generation activity both inside and outside the club
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
• Support local marketing initiatives that drive awareness and membership growth
• Identify new opportunities to increase club performance and market presence
• Deliver coaching, mentoring and constructive feedback to colleagues
• Promote a positive, high-performance culture within the club
• Lead by example through exceptional service standards and professionalism
• Support recruitment, onboarding and development of future talent
• Work closely with the General Manager to support day-to-day operations
• Assist with Health & Safety, compliance, facilities and maintenance processes
• Ensure company standards of cleanliness, presentation and service are consistently maintained
• Support the successful delivery of company initiatives and operational priorities

Skills

Sales leadership

Membership sales

KPIs & data

Communication

Relationship building

Coaching

Flexibility

Job description

Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth, engagement and club profitability. You will lead sales activity, coach staff, and build lasting member relationships across the club, reporting to the General Manager.

The role combines commercial thinking, leadership and customer experience to maximise performance and sustainable growth. You will champion lead management, set KPI targets and deliver regular performance updates to the leadership team.