Membership Growth & Retention Leader

SmartRecruiters, Inc.; St Helens; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Free gym membership

Employee discount 20% across Frasers/•

Fearless 1000 Bonus Scheme

Recognition awards (Monthly)

Funded qualifications (Level 3 & Level

Job summary

Everlast Gyms is seeking a Sales & Retention Manager to own membership growth, drive member engagement and enhance club profitability. You will report to the General Manager and lead the sales process, coaching teammates to elevate performance and ensuring a seamless member journey from first enquiry to long-term loyalty.

You will also drive lead generation, retention initiatives and local partnerships, while fostering a high-performance culture and delivering regular performance updates to

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership and coaching skills.
• Excellent communication and relationship-building abilities.
• Commercial mindset and confidence working with KPIs and performance data.
• Flexible to work evenings, weekends andBank Holidays when required.
• Experience within a fitness, leisure or membership-based business.
• Knowledge of lead generation, sales conversion and retention strategies.
• Experience developing business partnerships and community engagement initiatives.
• Understanding of membership sales and customer lifecycle management.

Responsibilities

• Take ownership of membership growth, member engagement and commercial performance across the club.
• Develop strategies with the General Manager to improve member acquisition, retention and profitability.
• Champion and deliver the FUNDAMENTALS sales process across the club.
• Coach and develop colleagues to maximise sales performance and conversion.
• Drive membership sales through lead management and member engagement.
• Monitor KPIs and implement action plans to achieve targets.
• Deliver regular sales updates and performance presentations to the leadership team.
• Drive revenue across memberships, fitness products and secondary spend.
• Create initiatives to improve member engagement and retention.
• Analyse retention trends and member behaviour to identify opportunities for growth.
• Ensure every member receives an outstanding experience throughout their fitness journey.
• Support delivery of member-focused campaigns, events and national initiatives.
• Build a culture that prioritises member satisfaction and loyalty.

Skills

Sales leadership

Customer focus

Leadership & coaching

Communication

KPI analysis

Evenings/weekends availability

Fitness industry experience

Job description

Everlast Gyms is seeking a Sales & Retention Manager to own membership growth, drive member engagement and enhance club profitability. You will report to the General Manager and lead the sales process, coaching teammates to elevate performance and ensuring a seamless member journey from first enquiry to long-term loyalty.

You will also drive lead generation, retention initiatives and local partnerships, while fostering a high-performance culture and delivering regular performance updates to