Membership Growth & Retention Lead

Frasers Group; Derry/Londonderry; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

20% colleague discount across Frasers/

Eligibility for Fearless 1000 Bonus

Monthly Everlast Champions and Frasers

Funded qualifications (Level 3 & Level

Ongoing sales, leadership and fitness

PT opportunities and Group Training

Progression within a growing fitness

Job summary

Everlast Gyms, part of Frasers Group, is hiring a Sales & Retention Manager to lead membership growth and retention across the club.

Reporting to the General Manager, you will drive sales activity, coach colleagues and ensure a seamless member journey from first enquiry to long-term loyalty, delivering sustainable club performance.

The role is hands-on, blending commercial thinking with people leadership to build strong partnerships and contribute to the club's profitability.

Qualifications

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles
• Proven ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset and confidence with KPIs and performance data
• Positive, resilient and solutions-focused approach
• Flexible to work evenings, weekends and Bank Holidays when required
• Experience within a fitness, leisure or membership-based business
• Knowledge of lead generation, sales conversion and retention strategies
• Experience developing business partnerships and community engagement initiatives
• Understanding of membership sales and customer lifecycle management

Responsibilities

• Own membership growth, member engagement and commercial performance across the club
• Develop strategies to improve member acquisition, retention and overall club profitability
• Champion and deliver the FUNDAMENTALS sales process across the club
• Coach and develop colleagues to maximise sales performance and conversion
• Drive membership sales through effective lead management and member engagement
• Monitor performance against KPIs and implement action plans to achieve targets
• Deliver regular sales updates and performance presentations to the leadership team
• Drive revenue across memberships, fitness products and secondary spend
• Create initiatives that improve member engagement and retention
• Analyse retention trends and member behaviour to identify opportunities for growth
• Ensure every member receives an outstanding experience throughout their fitness journey
• Support delivery of member-focused campaigns, events and national initiatives
• Build a culture that prioritises member satisfaction and loyalty
• Develop and execute creative lead-generation activity both inside and outside the club
• Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
• Support local marketing initiatives that drive awareness and membership growth
• Identify new opportunities to increase club performance and market presence
• Deliver coaching, mentoring and constructive feedback to colleagues
• Promote a positive, high-performance culture within the club
• Lead by example through exceptional service standards and professionalism
• Support recruitment, onboarding and development of future talent
• Work closely with the General Manager to support day-to-day operations
• Assist with Health & Safety, compliance, facilities and maintenance processes
• Ensure company standards of cleanliness, presentation and service are consistently maintained
• Support the successful delivery of company initiatives and operational priorities

Skills

Sales leadership

Performance influence

Coaching

Communication skills

KPI analytics

Resilience

Flexible hours

Fitness industry

Lead generation

Partnerships

Lifecycle management

Job description

Everlast Gyms, part of Frasers Group, is hiring a Sales & Retention Manager to lead membership growth and retention across the club.

Reporting to the General Manager, you will drive sales activity, coach colleagues and ensure a seamless member journey from first enquiry to long-term loyalty, delivering sustainable club performance.

The role is hands-on, blending commercial thinking with people leadership to build strong partnerships and contribute to the club's profitability.