Media Manager - Luxe Division (12 Month Fixed Term Contract)

L'Oréal; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A luxury beauty company in London is seeking a Media Manager for LUXE Division on a 12-month FTC basis. The role focuses on orchestrating impactful, data-driven campaigns across makeup and skincare, managing budgets, and collaborating with various teams. Candidates should have proven experience with media strategies and be passionate about market optimization. Competitive benefits are offered including discounts on luxury products and generous family leave policies.

Benefits

Discounts on luxury products

Private medical and dental insurance

Discounted gym memberships

Enhanced family leave

Qualifications

• Proven experience in managing media budgets and campaigns.
• Strong understanding of media metrics and consumer insights.
• Ability to work collaboratively across teams.

Responsibilities

• Manage and own the media budget for the brand.
• Define brand media strategies and plans based on priorities.
• Deliver on-time marketing campaigns.

Skills

Strategic thinking

Data-driven campaign management

Media ROI/ROAS analysis

Collaboration

Job description

Overview

Media Manager – LUXE Division (12 Month FTC, Maternity Cover)

We are seeking a strategic Media Manager to orchestrate impactful, data-driven campaigns across makeup and skincare. Lead budget allocation, agency partnerships, and innovative media activations while maximizing ROI. If you thrive in a collaborative environment and are passionate about media, apply!

A Day in the Life

• Manage & own the media budget allocated by the brand.
• Work with the Marketing Director/Manager and Head of Media to define the brand media strategy and brand media plan, based on brand priorities, launch plan, consumer insights, media data and optimising ROAS.
• Work with the Head of Media and other Media Managers to be the media centre of expertise.
• Deliver transactional media strategy & efficient performance to secure sales and data acquisition targets.
• Be responsible for campaign on-time delivery, including adapting master-assets to media plans with the help of the agency.
• Amplify A&I content in media via boosting in alignment with A&I Managers and Marketing Director/Manager.
• Ensure all the campaigns have holistic consumer journey experience, consistent set-up and best in class delivery (ROAS, Golden rules).
• Work collaboratively with other teams to ensure excellence on integrated plans across engagement touchpoints (BU, CDO, CDMO).
• Manage the day-to-day relationship with the media agency and nurture a strong, collaborative partnership.
• Analyse performance data and BetIQ recommendations to gain insight and drive optimisation of the media plans.
• Be responsible for media reporting and deep dives for the brand – share relevant learnings with wider team (incl. DMI and Zone). Putting PCA learnings into future campaigns to ensure best media results.
• Constantly seek to innovate through strategies or technology. Act as a change champion.
• Own and manage all media files, including block plans and competitor media tracking.

What You Bring

Who You Are

Core KPIs

• Media ROI/ROAS (using BetIQ)
• % Awareness / % Transactional
• % 1P usage
• CPV/CPE
• TV Reach and Frequency

Deliverables/Outcomes

• 360 Media Strategy
• Media Briefs for Essence (annual, campaign, performance) in collaboration with brand teams
• RTB summaries for brand team
• PCA summaries for brand team
• Timely and seamless delivery of campaigns
• Great working relationships with agency, Luxe CDMO, Multi-Div CDMO and brand teams
• “Mouthpiece” of agency and CDMO expertise within brand teams

Knowledge & Capabilities

• UK & Ireland media landscape and competitor activity
• Zone CDMO guidelines
• Media metrics (awareness & transactional)
• UKI CDMO initiatives (e.g. 1P targets, Audience Project)
• BetIQ

What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they\'re at the heart of L\'Or\éal\'s success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\'ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\'s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L\'Or\éal. We\'ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\'s lots more too!

Who We Are

L\'Or\u00e9al is present in 150 markets on five continents. For more than a century, L\u2019Or e9al has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L\'Or\'eal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lanc\U00f4me, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

How We Recruit

At L\'Or\'eal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.