Marketing Strategy Lead, Neuropsychiatry

Bristol-Myers Squibb; Uxbridge; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading biopharmaceutical company in the United Kingdom is seeking a Marketing Strategy Lead for Neuropsychiatry. This role involves leading end-to-end marketing strategies focused on healthcare professionals, developing patient journey optimizations, and driving brand growth. The ideal candidate should have prior marketing experience, preferably in psychiatry, and the ability to collaborate effectively across various teams. This position offers a hybrid working model, embracing data-driven approaches to enhance customer engagement.

Qualifications

• Prior marketing experience with a track record of leading and executing Brand and HCP-focused marketing strategies.
• Experience in psychiatry is preferred.
• Knowledge of HCP customer journeys within psychiatry.

Responsibilities

• Lead end-to-end marketing strategy for healthcare professionals.
• Own the brand and HCP customer journey from omnichannel strategy to execution.
• Foster relationships with cross-functional brand team members.

Skills

Customer oriented mindset

Understanding of HCP/Patient journey

Ability to navigate across teams

Fluency in interpreting analytical models

Job description

Join us as a Marketing Strategy Lead, Neuropsychiatry

As a key member of the UK & Ireland brand team, you’ll lead end-to-end marketing strategy for healthcare professionals, shaping impactful launch plans and driving brand growth.

Your role spans HCP engagement, patient journey optimisation, and access strategy, powered by deep insights and analytics to build data-driven omnichannel approaches.

Collaborating with cross-functional partners in Medical, Access, BI&T, and more, you’ll ensure seamless strategic planning and tactical execution.

Working closely with the Commercial Lead, you’ll champion innovation and deliver solutions that meet customer needs and transform patient care in neuropsychiatry.

Key Responsibilities

• Builds and delivers the brand HCP and Patient strategy and plan that drives success and growth of the brand
• Owns the end-to-end brand and HCP customer journey from omnichannel strategy to execution
• Fosters collaborative working relationships with the Commercial Lead and cross-functional brand team members to ensure creation of a unified brand strategy
• Integrates insights from advanced analytics models, market research and other channels to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimising channel selection
• Lead the coordination of key processes such as annual UBP, budget/projection preparation, performance reviews and internal meetings, collaborating with relevant XF stakeholders to ensure smooth preparation and timely delivery
• Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
• Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
• Defines success for the HCP customer segment
• Partner with Commercial Lead and Sales Manager to develop and optimise future field force capabilities. Identify gaps and enable clear communication and governance support for the sales function

Execution / Launch Excellence

• Leads strategic development and implementation of tactical plan for brand and launch strategies, ensuring consistent execution of brand strategy through close working relationships with cross functional and field teams
• Collaborates with Access and Medical teams to translate insights into Brand strategic imperatives
• Plans and delivers content across personal and non-personal channels, including working iteratively with agencies to ensure approval and production of personalized content for customers
• Supports financial assumptions, forecasting and brand spend (including the coordination of the yearly budget (OPEX) process)
• Works with analytics and market research teams to define and implement performance metrics
• Champions modular content production and omnichannel deployment in collaboration with Omnichannel COE, BI&A, and agencies
• Leadership of key business reviews (brand performance reviews, market visits etc.)
• Ensure adherence to the ABPI and IPHA code and BMS SOPs
• Track progress against plan to ensure delivery of objectives, KPIs and financial spend to meet performance metrics

Required Qualifications & Experience

• Prior marketing experience with a track record of leading and executing Brand and HCP-focused marketing strategies
• Experience in psychiatry, preferred
• Knowledge of HCP customer journeys, preferences, and needs within psychiatry
• Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies
• Familiarity with omnichannel strategy and modular content production
• Ability to navigate and build relationships across teams and functions (e.g., Medical, Access, Sales)
• Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process)

Key Competencies

• Customer oriented mindset
• Adopts a customer-focused enterprise mindset
• Deeply understands HCP/Patient journey and experience
• Understands industry regulatory and reimbursement requirements, and able to identify potential opportunities and issues as well as identify solutions.

#LI-Hybrid

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