Marketing Specialist

ACS Performance Careers; Hook; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Hampshire is seeking a Marketing Specialist to enhance B2B marketing efforts in a technical environment. The role involves building foundational marketing processes, creating accurate technical content, and supporting lead generation activities. The ideal candidate should have several years of B2B marketing experience, alongside a willingness to develop technical understanding and digital marketing capabilities. This position offers opportunities for growth in international B2B markets and hands-on experience with sales and technical teams.

Qualifications

• A few years of B2B marketing experience is required.
• Comfortable working across multiple tasks.
• Ability to create technical content.

Responsibilities

• Build and run foundational marketing processes.
• Create technical content for campaigns.
• Maintain the CRM and support events.

Skills

B2B marketing experience

Digital marketing

Content creation

CRM maintenance

Technical understanding

Job description

Job Title : Marketing Specialist

Location : Hampshire

This role is ideal for someone who enjoys hands-on B2B marketing in a technical environment. The Marketing Specialist will help put core marketing processes in place while supporting lead generation, content development, and sales activity. It's a practical role that combines digital marketing, technical content creation, and coordination with sales and technical teams.

A key part of the job is producing clear, accurate content and running campaigns that generate qualified leads. The role also involves maintaining the CRM, supporting events and exhibitions, and ensuring the website and social channels are kept up to date. Because the products and applications are technical, experience in engineering, scientific, laboratory, or industrial markets is helpful, though full training is provided.

The position suits someone with a few years of B2B marketing experience who is comfortable working across multiple tasks and shaping how marketing operates as it becomes more structured. There's strong scope to develop technical understanding, improve digital marketing capability, and gain exposure to international B2B markets.

Key Responsibilities

• Build and run foundational marketing processes (lead tracking, content planning, basic analytics).

Create technical content : c...