Marketing & Social Media Executive

BCO Beauty Group; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading beauty company in London is seeking a Marketing & Social Media Executive to manage content and marketing for two fast-growing brands. Candidates should have strong experience in social media management, particularly on Instagram, and a keen eye for aesthetics. Responsibilities include creating engaging content, client interaction, and fostering brand partnerships. The role offers competitive pay and a friendly team environment, with potential for performance bonuses and growth within the company.

Benefits

Creative freedom in brand positioning

Friendly and ambitious team environment

Potential performance bonus

Qualifications

• Strong experience running Instagram accounts professionally, preferably in beauty/luxury.
• Confident filming and editing short-form content (Reels/TikTok).
• Good taste and a strong eye for luxury visuals.
• Very organized and proactive, managing two brands.

Responsibilities

• Create and post Instagram Stories daily for both brands.
• Engage with clients by replying to comments/DMs.
• Track marketing campaign performance and optimize continuously.
• Identify and approach local businesses for partnerships.

Skills

Social Media Management

Content Creation

Video Editing (Reels/TikTok)

Trend Awareness

Client Engagement

Fluent English

Tools

Canva

CapCut

Job description

Brands: BCO Group (BCO Salon + TRYO Hair Extensions + Wumman Spa)

Location: London (in-salon content creation + office/admin)

Hours: Full-time

Schedule options (choose one):

• Mon–Fri, 10:00–18:00
• Tue–Sat, 10:00–18:00

Start: ASAP

Salary: Competitive, based on experience + performance bonus potential

About the Role

We are hiring a Marketing & Social Media Executive to work across the BCO Group umbrella, managing the content and marketing presence of two fast‑growing beauty brands in London: BCO SALON, TRYO HAIR EXTENSIONS, WUMMAN SPA. This role is perfect for someone who lives and breathes social media, has a strong eye for aesthetics, understands trends + storytelling, and can turn day‑to‑day salon life into content that drives bookings, brand awareness, and partnerships.

Key Responsibilities

1. Social Media Content Creation (Daily)
   • Create and post Instagram Stories daily (both brands)
   • Film + edit Reels/TikTok style videos
   • Capture content in salon: before/after, treatments, team, client moments (always with consent)
   • Ensure the content is aligned with a luxury brand identity
   • Keep content updated with trends, audios, seasonal content, viral formats
   • Plan content around launches, promotions and monthly themes
2. Posting + Scheduling
   • Manage weekly posting plan (reels, posts, stories)
   • Post for special dates: holidays, seasonal moments, birthdays, events
   • Promote services and packages (e.g. limited offers, last minute bookings)
   • Repurpose the best content across platforms
3. Client Engagement + Communication
   • Send birthday messages and special occasion messages to clients
   • Assist with engagement: replying to comments/DMs (or organising this flow)
   • Build community and keep online presence active, friendly and premium
4. Promotions & Growth
   • Create + manage campaigns to increase bookings and retention
   • Suggest promotions and marketing ideas weekly
   • Track what works best and optimise continuously
5. Partnerships & Collaborations
   • Identify and approach local aligned businesses for collaborations (fitness studios, luxury brands, influencers, events, hotels, concierge services)
   • Help structure partnerships and cross‑promotions
   • Support influencer visits and PR outreach (content, gifts, agreements)

Required Skills

• Strong experience running Instagram accounts professionally (beauty/luxury is a big plus)
• Confident filming and editing short‑form content (Reels/TikTok)Good taste and a strong eye for luxury visuals
• Trend awareness and ability to execute quickly
• Very organised and proactive (you will manage two brands)
• Comfortable working in a fast‑paced salon environment
• Fluent English (Portuguese is a bonus)

Bonus (Nice to Have)

• Canva / CapCut editing skills
• Basic photography / iPhone content shooting skills
• Knowledge of London luxury/beauty scene
• Experience running promotions or influencer partnerships

What We Offer

• Work with two high‑growth London beauty brands
• Creative freedom and direct involvement in brand positioning
• Friendly, ambitious team environment
• Potential performance bonus and growth within the group

How to Apply

Please send:

1. Your CV
2. Your portfolio or examples of content (Instagram / TikTok / Reels)
3. A short note on why you’re a fit for luxury beauty marketing