Marketing Performance Analyst

Asda; Leeds; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading retail company in Leeds seeks a Marketing Performance Analyst to enhance marketing strategies through data-driven insights. This role involves dashboard creation, data integration, and ROI analysis to optimize marketing performance. A hybrid working model is offered with attractive benefits, including a discretionary bonus and comprehensive wellness services.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount in store and online

Free access to wellbeing services

Excellent parental leave policies

Qualifications

• Highly analytical and detail-oriented with experience in marketing performance.
• Ability to create marketing dashboards integrating various data sources.
• Skilled in analysing marketing campaigns for ROI and optimisation.

Responsibilities

• Develop and maintain marketing dashboard funnel analytics tools.
• Integrate various data sources for unified marketing performance view.
• Analyse marketing campaigns to determine ROI and recommend investment use.
• Provide insights for campaign optimisations based on performance metrics.
• Prepare and present detailed reports on marketing performance trends.
• Attend trading meetings to present findings and advise on strategies.

Skills

Analytical skills

Data integration

Dashboard creation

ROI analysis

Reporting

Job description

Job Title

Marketing Performance Analyst

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Buying

Closing Date

28 September 2025

We are seeking a highly analytical and detail-oriented Marketing Performance Analyst to join our dynamic marketing team. The ideal candidate will be responsible for creating comprehensive marketing dashboard funnel analytics tools, integrating traffic, conversion, sales, agency, and Google Analytics data to provide actionable insights. This role will help the marketing team understand ROI and optimise investment strategies, recommending best practices based on historical performance. The Marketing Performance Analyst will also attend trading meetings to present findings and advise on strategic decisions

Key Responsibilities

• Dashboard Creation: Develop and maintain marketing dashboard funnel analytics tools to consolidate top to bottom metrics including traffic, sales, agency, and Google Analytics data.
• Data Integration: Integrate various data sources to provide a unified view of marketing performance.
• ROI Analysis: Analyse marketing campaigns to determine ROI and recommend the best use of investment.
• Optimisation Recommendations: Provide insights and recommendations for campaign optimisations based on historical data and performance metrics.
• Reporting: Prepare and present detailed reports on marketing performance, highlighting key trends and actionable insights.
• Trading Meetings: Attend trading meetings to present findings and advise on strategic marketing decisions.

Everything you\'ll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves