Marketing Manager - Paid

NATIONAL TRUST; Swindon; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading conservation charity in Swindon is seeking a Marketing Manager specializing in paid media. This role involves leading campaigns to meet brand and commercial objectives, driving innovation through data-driven insights. The ideal candidate must have strong skills in managing marketing budgets and analyzing campaign performance across various channels. The position promotes a flexible working environment with competitive perks, including a pension scheme and discounts for employees and families.

Benefits

Substantial pension scheme up to 10%

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Gym membership discounts

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking at Trust places

Qualifications

• Expert knowledge of Meta ads, Google ads, TikTok ads, Display ads, OOH and TV.
• Experience in budget accountability and financial reporting.
• Skilled in performance analysis with knowledge of marketing mix modelling.

Responsibilities

• Manage the development and delivery of paid marketing campaigns.
• Execute, optimise, and measure campaigns across multiple channels.
• Collaborate with internal teams and manage agency relationships.

Skills

Multichannel paid marketing understanding

Digital paid media channels expertise

Financial management skills

Performance data analysis

Agency management

Job description

Important notice

In line with our redeployment policy, we’ll prioritise applications from employees who are under formal notice of redundancy.

Join the National Trust as a Marketing Manager specialising in paid media. In this expert role, you’ll lead the planning, execution, and optimisation of paid marketing campaigns that support brand, commercial, and engagement objectives. Working closely with internal teams and external partners, you’ll use data‑driven insights to improve campaign performance, test personalisation strategies, and stay ahead of digital marketing trends. This is a hands‑on role with influence across multiple marketing channels, requiring strong analytical skills, stakeholder collaboration, and a passion for continuous improvement.

What it's like to work here

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing

This role is responsible for managing the development and delivery of paid marketing campaigns that support the National Trust's broader marketing objectives and new strategy goals.

As a skilled specialist in paid media, you will focus on executing, optimising, and measuring campaigns across multiple channels, ensuring they are efficient, cohesive, and aligned with audience needs and brand standards. You will leverage your strategic mindset to deliver results—whether in brand awareness, engagement, or commercial growth—by applying insight‑led actions and rigorous performance analysis.

Working closely with the Senior Marketing Manager, Paid and internal teams across creative, digital, and business functions, you will ensure campaigns are integrated into customer journeys, meet trading targets, and are continuously tested and refined for maximum impact. Your proactive, organised approach and ability to manage agency relationships will be key to driving success and innovation in our paid media efforts.

Who we're looking for

Applications from National Trust redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Understands multichannel paid marketing, with expert knowledge of digital and offline paid media channels, such as Meta ads, Google ads, TikTok ads, Display ads, OOH and TV.
• Demonstrates an aptitude for building knowledge of paid media, including channel specific audiences, targeting, creative, and performance analysis.
• Substantial financial management skills with previous experience of being accountable for budgets, developing spending plans, and delivering financial reporting as required.
• Skilled in analysing performance data with a strong knowledge of different analytic methods, such as marketing mix modelling and geo-testing.
• Ability to manage agencies and collaborate across internal teams for aligned marketing and reporting.

Additional Criteria (for all other applicants):

• Adapts to industry trends, applying new insights to drive continuous improvement and innovation towards campaign results.
• Communicates clearly, turning complex data into actionable insights for teams, stakeholders and partners.
• Significant experience of managing paid media campaigns across the marketing funnel, including brand awareness and income generation.

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places