Marketing Manager - Free Channels - 12 month Fixed Term, F3 Central Marketing

Amazon.com, Inc; Tyburn; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading e-commerce company in England is seeking a Marketing Manager / Campaign Manager to develop and execute innovative marketing strategies for its grocery business. The role involves managing traffic campaigns, collaborating with local teams, and optimizing performance metrics. Candidates should have a Bachelor's degree and experience in campaign management within the e-commerce sector. This position offers an exciting opportunity to shape customer engagement strategies while working in a dynamic environment.

Qualifications

• Proven experience in campaign management, preferably in e-commerce or grocery.
• Strong understanding of how to execute customer journeys with email and push notifications.
• Ability to thrive in ambiguous environments and drive efficiency.

Responsibilities

• Manage deployment of traffic campaigns across various channels.
• Coordinate with local marketing teams on campaign details and execution.
• Analyze campaign performance and make necessary optimizations.

Skills

Campaign management

Project management

Stakeholder management

Data analytics

Automation tools

Education

Bachelor's degree in management, business administration, economics, engineering, or marketing

Tools

Email marketing tools

Web analytics

CRM platforms

Marketing automation platforms

Excel

Tableau

Job description

Our vision for Amazon Ultra‑Fast‑Grocery is to establish Amazon as the first‑choice grocery store for our customers worldwide. We are seeking a highly motivated and talented Marketing Manager / Campaign Manager with a strong customer focus and an ability to innovate to develop and execute marketing strategies for our European business.

Responsibilities

• Set up and manage the deployment of all O&O traffic campaigns, including email, push notifications, onsite placements and more.
• Set up and manage the deployment of outbound customer journeys (email and push) across locales.
• Serve as the main point of contact for local marketing teams, ensuring tight coordination on campaign details, copy and creative.
• Leverage automation tools and templates to streamline repetitive tasks and drive efficiency.
• Monitor campaign performance in real‑time and make optimizations as needed to hit target metrics.
• Collaborate with the central analytics team to generate reports and insights to inform future campaign planning.
• Thoroughly review all campaign assets to ensure alignment with brand guidelines and standards, and conduct pre‑launch checks to identify and resolve any technical issues or customer experience concerns.
• Serve as the local language and market expert, providing guidance and troubleshooting support to the central BMX team, and manage the scheduling and coordination of campaigns across multiple markets.
• Develop and oversee the implementation of comprehensive local messaging and targeting strategies to drive strong customer engagement and topline performance based on channel and creative guidance.

Qualifications

• Marketing or program‑management professional who demonstrates strength in Amazon leadership principles of Deliver Results, Ownership, Earn Trust, Insist on the Highest Standards, and Deep Dive.
• Experience leading the end‑to‑end execution of traffic campaigns across Amazon's Owned & Operated (O&O) channels, preferably within the e‑commerce or grocery industry.
• Previous experience managing customer journeys in email and push.
• Thrives in ambiguous environments, adept at leveraging automation tools and templates to streamline repetitive tasks and drive efficiency.
• Excellent project‑management and stakeholder‑management skills, with the ability to serve as the main point of contact for local marketing teams and ensure tight coordination on campaign details, copy and creative.
• Strong technical aptitude, with the capacity to monitor campaign performance and make optimizations as needed to hit target metrics.
• Prefers to work smart and efficiently, leveraging tools and processes to maximize productivity and impact.
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.
• Experience with onsite marketing, lifecycle marketing and digital advertising.
• Professional non‑internship marketing experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using data and metrics to measure impact and determine improvements.
• Bachelor's degree in management, business administration, economics, engineering, or marketing.
• Strong attention to detail and problem‑solving skills, with the ability to multitask and prioritize effectively.

Preferred Qualifications

• Knowledge of HTML, XML, and Excel.
• Fluency in other European languages.

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