Marketing Manager - B2B

Page Personnel; Warrington; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A logistics and supply chain SME in Warrington is seeking a Marketing Manager - B2B to take charge of their digital channels and lead generation efforts. The ideal candidate will have 2-3 years of B2B marketing experience, proven skills in managing PPC campaigns, and a talent for engaging with senior stakeholders. This role offers a competitive salary and a hybrid working model allowing 2 days of work from home per week.

Benefits

Competitive starting salary

Hybrid Working - 2 days per week WFH

Qualifications

• 2-3 years of B2B marketing experience required.
• Proven track record in a lead generation marketing role.
• Ability to analyse and report on campaign performance.

Responsibilities

• Manage all digital channels and social media.
• Support and optimise PPC campaigns.
• Track and report on marketing performance using CRM.
• Monitor social media performance using industry tools.

Skills

B2B marketing experience

Lead generation expertise

Content creation

Communication skills

Tools

Salesforce

Job description

Job Highlights

• Hybrid Working - 2 days per week WFH
• Working within an established marketing function

About Our Client

Our client is an SME logistics distribution and supply chain company based in Warrington, who are looking to build out their marketing function. The Head of Marketing is looking for an experienced B2B lead generation specialist to work across their digital channels.

Job Description

The key responsibilities for the Marketing Manager - B2B role will include :

• Take ownership of all digital channels, including social media, and websites.
• Working alongside technical digital marketing teams to support and optimise PPC campaigns.
• Run reports on marketing performance, utilising the in-house CRM system.
• Stay up to date with digital trends, best practices, and tactics, feeding insights into wider strategy.
• Track, analyse, and report on campaign success and ROI, supporting business development by generating new leads.
• Suggest and implement new approaches to increase follower growth, engagement, and reach.
• Monitor and report on social media performance using recognised industry tools.

The Successful Applicant

For the Marketing Manager - B2B role, a successful applicant will have the below experience :

• 2-3 years+ of B2B marketing experience.
• Track record of operating in a lead generation focused marketing role
• Experience working with Salesforce is desirable, but not essential.
• Ability to create engaging content for various digital marketing channels.
• Able to analyse marketing campaign performance, and report on ROI.
• Excellent communication skills, able to engage with senior stakeholders.

What's on Offer

On offer for the Marketing Manager - B2B role :

• Competitive starting salary.
• Hybrid Working - 2 days per week WFH