Marketing Manager

Causeway; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading software company in construction is hiring a Marketing Manager to spearhead demand generation and account-based marketing efforts. This role offers remote flexibility and the chance to shape marketing strategies that drive growth and improve conversion rates. Candidates should have 3–5 years of B2B marketing experience, particularly in demand generation and account-based marketing. Join a collaborative environment that promotes values of being united, trusted, agile, and driven, with competitive benefits including annual leave and a matched pension.

Benefits

25 days annual leave + public holidays

4% matched pension

Private Medical Insurance

Paid study leave + volunteering days

Qualifications

• Minimum of 3–5 years of experience in B2B marketing.
• Experience planning and delivering demand generation campaigns.
• Hands-on experience with account-based marketing.

Responsibilities

• Define and deliver the marketing plan for ICPs and personas.
• Lead planning and execution of cross-sell and ABM campaigns.
• Deliver multi-channel campaigns across various platforms.

Skills

B2B marketing experience

Demand generation campaigns

Account-based marketing (ABM)

Multi-channel campaigns

HubSpot proficiency

Salesforce familiarity

Cross-functional teamwork

Strong communication skills

Education

Bachelor's degree in Marketing or Business

Tools

HubSpot

Salesforce

Job description

Marketing Manager

Remote (UK)

Do you want to help shape software that affects thousands of lives?

Who are we?

We are ranked as the UK’s #1 construction specific software player and our mission is simple; to provide market leading end-to-end software solutions to the construction and construction like industries across the entire build life cycle.

If you are looking to build an exceptional career with an award-winning company you’ve come to the right place. Our teams are based in the UK, Europe, and India, working on products that are used on a global scale. We have a clear and defined road map to deliver over the next 3 years, which is centred around a large-scale digital transformation as well as continuing our growth and expansion.

We embrace diversity and equality and want our employees to be comfortable bringing their whole selves to work. We are committed to building a team with a variety of backgrounds, skills and views. Creating a culture of Equality isn’t just the right thing to do, it improves every aspect of our business.

Purpose

We’re looking for a commercially driven Marketing Manager to lead go-to-market execution for a portfolio of applications within Causeway’s Construction Business Unit. You’ll own demand generation activity for your assigned area and play a key role in our shift from application-led marketing to a more platform-led, customer-centric approach underpinned by CausewayOne.

You’ll help shape and execute marketing strategies that deliver qualified pipeline, improve conversion rates, and support growth through persona-led campaigns, cross-sell plays and targeted account-based marketing (ABM). This role will focus in particular on ABM initiatives aimed at Tier 1 contractors and large-scale utility operators, supporting strategic sales plays in close partnership with Sales, Product Marketing and Sales Enablement.

Reporting to the Construction Business Unit marketing leader, you’ll work cross-functionally with Product Marketing, Sales, Product and Pre-Sales. You’ll also be supported by a shared services team covering Brand, Digital and Marketing Operations, but will retain clear ownership for defining and executing the marketing plan. With clear commercial targets, you’ll be responsible for tracking performance to goal and communicating what we’re learning and improving.

What this role offers:

• Ownership of marketing activity aligned to revenue, cross-sell and platform adoption goals.
• The opportunity to build and run ABM campaigns for high-value accounts.
• Direct contribution to Causeway’s shift to platform-led go-to-market execution.
• Involvement in customer storytelling, working closely with Sales to create valuable assets.
• Collaborative, high-impact environment where marketing is aligned to business success.

Key Responsibilities

Marketing Strategy & Planning

• Define and deliver the marketing plan that speaks directly to our ICPs and personas.
• Lead planning and execution of cross sell and ABM campaigns.
• Own campaign planning across the full funnel, from awareness to conversion.
• Collaborate with Product Marketing to align campaigns within your portfolio with product launches, sales plays and the broader CausewayOne platform narrative and strategy.
• Support Sales and SDRs with campaigns tailored to strategic sales objectives.

Campaign Execution

• Deliver multi-channel campaigns across email, digital, webinars, social and events.
• Build and manage content for campaigns, including landing pages and nurture flows.
• Own campaign A/B testing strategy, working with shared services to test subject lines, CTAs, messaging and formats.
• Use AI and tools like HubSpot to scale campaign execution and improve efficiency.
• Track and report on campaign performance using HubSpot, Salesforce and Monday.com.
• Regularly review campaign results, share insights with stakeholders, and refine activity to improve conversion and ROI.

Customer Marketing & Storytelling

• Partner with Sales to identify wins and build out compelling customer stories.
• Create customer case studies, testimonials and proof points that deliver real value.
• Ensure stories are metric-driven, commercially relevant and aligned to key messaging.

Sales Alignment & Enablement

• Build close relationships with Sales, SDRs and Pre-Sales to ensure alignment.
• Act as a day-to-day marketing point of contact for Sales, providing updates, context and input on campaign performance.
• Work with Product Marketing to ensure consistency between messages and execution.
• Coordinate closely with Sales Enablement to ensure campaign content supports the field.
• Stay plugged into competitive dynamics and market insight to keep campaigns relevant.

Key Skills, Experience and Qualifications

The essentials we need from you:

• Minimum of 3–5 years of experience in a B2B marketing or related role.
• Demonstrable experience planning and delivering demand generation campaigns.
• Hands-on experience with ABM, especially for complex buyer groups or large accounts.
• Strong understanding of ICPs, personas and how to target them across the journey.
• Confident running multi-channel campaigns with a test-and-learn mindset.
• Comfortable using HubSpot and Salesforce to manage and optimise campaigns.
• Skilled at working cross-functionally in fast-moving teams.
• Collaborative but outcome-driven.
• Strong written and verbal communication skills — able to translate ideas into execution.
• Commercially aware, curious and proactive — focused on impact, not activity.
• Bachelor’s degree in Marketing, Business or related field is helpful but not essential.
• Already living and breathing our values: United | Trusted | Agile | Driven

What you get from us:

If you're looking to build an exceptional career with an award-winning company you’ve come to the right place. We believe everyone at Causeway has a vital role to play in our success. Causeway is fuelled by curiosity and is a place for people who beam with positivity and burn with ambition.

Our team is everything, so we’ll take good care of you. In fact, we give well-being the same priority as our other business goals. We’re strong advocates of work-life balance, offering hybrid working alongside the opportunity to work from modern, collaborative offices.

Our Values

We areUnited. As part of a team, we’re better together.

We areAgile. Be the change, we’re on a journey.

We areTrusted. Do the right thing, we own this.

We areDriven. Get stuck in, we make it happen.

Benefits

As a leader in employee engagement and people management, there are fantastic benefits and rewards at Causeway. We strive, year on year, to achieve recognition as an award-winning workplace that our employees love. We’ve selected just a few of the many benefits available below to show you how we take care of our Causeway stars.

• 25 days annual leave + public holidays, increasing with length of service.
• 4% matched pension.
• Income protection and life assurance.
• Access to our award-winning benefits platform.
• We take mental health seriously and have a dedicated EAP available 24/7.
• £100 allowance towards a fitness club.
• Dell discounts.
• Private Medical Insurance.
• Paid study leave + volunteering days.
• Car Scheme.

Like all responsible companies Causeway is aware of the need to recognise the importance of protecting our environment and addressing the climate emergency. Causeway is a carbon neutral company and we offset our calculated carbon footprint. However, we recognise that offsetting is not a permanent solution, so we set environmental objectives to reduce our footprint year-on-year.