Marketing Manager

Adhdme Care Limited; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A mental health services organization in the United Kingdom seeks a Marketing Manager to develop and implement innovative marketing strategies, manage brand integrity, and ensure compliance with healthcare regulations. The successful candidate will drive patient engagement through educational content and community outreach while overseeing digital marketing efforts. Strong knowledge of the mental health sector and excellent communication skills are essential for this role.

Responsibilities

• Develop and implement marketing strategies to grow patient inquiries.
• Manage the organization’s brand, ensuring ethical messaging.
• Oversee digital marketing, including website content and SEO.
• Build relationships with referral sources such as GPs and community organizations.
• Create educational content promoting mental-health awareness.
• Coordinate community outreach programs and workshops.
• Analyze patient-acquisition data to guide strategy.
• Ensure compliance with healthcare regulations in marketing.
• Manage marketing budgets and vendor partnerships.

Job description

Responsibilities

1. Develop and implement marketing strategies to grow patient inquiries, referrals, and brand visibility.
2. Manage the organization’s brand, ensuring messaging is ethical, compliant, and sensitive to mental-health topics.
3. Oversee digital marketing, including website content, SEO, online ads, and social media campaigns.
4. Build relationships with referral sources such as GPs, hospitals, schools, social workers, and community organizations.
5. Create educational content (blogs, brochures, newsletters, webinars) promoting mental-health awareness and services.
6. Coordinate community outreach programs, workshops, and mental-health events.
7. Analyze patient-acquisition data, referral trends, and campaign performance to guide strategy.
8. Ensure all marketing activities comply with healthcare regulations, confidentiality standards, and advertising rules.
9. Manage marketing budgets, vendor partnerships, creative agencies, and timelines.