Marketing Manager

Zero Surplus; Dunstable; On-site; GBP 40,000 - 60,000; Full time

Job summary

An expanding eCommerce brand in the UK seeks a Marketing Manager to lead their marketing strategy and drive brand awareness. You'll oversee paid media, shape brand storytelling, and enhance the customer journey on platforms like Shopify. The ideal candidate is experienced in D2C marketing and excited to work in a fast-moving environment with a focus on values-driven expansion. This is a unique opportunity to play a crucial role in the company's growth and influence its future direction.

Qualifications

• Experience in acquisition or full-funnel marketing, particularly in a D2C or eCommerce setting.
• Strong understanding of digital advertising platforms like Meta and Google Ads.
• Familiarity with Shopify and overseeing website content changes.

Responsibilities

• Develop and implement multi-channel marketing strategies.
• Own the paid media strategy across various platforms.
• Shape brand storytelling across top-of-funnel touchpoints.
• Oversee website content and customer journey optimization.
• Research new market opportunities for expansion.

Skills

acquisition marketing

creative direction

PR strategies

data analysis

Ecommerce platforms

Tools

Meta Ads

Google Ads

Shopify

Job description

Marketing Manager

About the Role

Reporting directly to the Founder and working closely with the Retention Manager, you will take ownership of our top-of-funnel and brand-building marketing strategy. While digital performance remains a key focus, this role is now more strategic-shaping campaigns, guiding creative direction, and managing external agencies to deliver best-in-class execution across paid, PR, and brand activity. You will play an integral role in advancing our growth as an online retailer, with long-term opportunities to influence retail marketing as the business expands into new sales channels. This is an exciting opportunity to help shape the future of a values-driven brand with a loyal customer base and ambitious plans for expansion.

Responsibilities

• Marketing Strategy & Campaign Planning – Develop and implement multi‑channel marketing strategies across paid media, PR, content, and brand partnerships. Lead on campaign planning, defining objectives, target audiences, messaging, and creative direction. Collaborate with internal stakeholders to ensure alignment between brand, acquisition, and retention activity.
• Paid Media Management (Strategic Oversight) – Own the paid media strategy across Meta, Google, and emerging channels. Manage and brief external agencies to deliver PPC and paid social campaigns that meet CAC and ROAS targets. Use customer insights and first‑party data to inform targeting, creative messaging, and testing roadmaps. Review and report on performance regularly, identifying opportunities for optimisation and growth.
• Brand, Content & Creative Direction – Shape the brand’s storytelling across all top‑of‑funnel touchpoints. Create and commission content as needed (video, UGC, product storytelling), while directing external creators, photographers, and influencers. Build relationships with influencers, ambassadors, and communities that align with the brand’s values.
• PR & Brand Awareness – Develop and manage PR strategies to grow brand visibility beyond paid media. Coordinate with PR partners, journalists, and creators to secure coverage and brand‑building opportunities. Contribute to thought‑leadership, product launch storytelling and wider brand narrative.
• Website & Customer Journey – Oversee front‑end website content and optimisation (Shopify), ensuring strong product storytelling and conversion‑friendly landing experiences. Work closely with the Retention Manager to enhance the customer journey and ensure consistency from ad to landing page to onsite experience.
• Market Expansion & Future Retail Marketing – Research and test opportunities to reach new audiences and market sectors. Support early‑stage planning for potential future retail expansion, including retail‑focused campaigns, in‑store brand activation, and POS development (long term). Contribute insights to new product development and go‑to‑market planning.

Qualifications

• Is experienced in acquisition or full‑funnel marketing, ideally within a fast‑growing D2C or ecommerce brand.
• Has strong understanding of Meta and Google Ads as an integral part of strategy, and is confident working with agencies to deliver performance.
• Is familiar with Shopify or similar ecommerce platforms and comfortable overseeing website changes to support campaigns.
• Enjoys shaping creative concepts and collaborating with photographers, creators, and influencers.
• Has an interest in PR and growing brand awareness beyond paid advertising.
• Is strategic, proactive and excited by working in a fast‑moving, founder‑led environment.
• Is passionate about building and scaling a brand with meaningful values.