Marketing Executive - Skills

Serco Group Plc; Metropolitan Borough of Solihull; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading public services organization is looking for a Skills Marketing Executive to join their Citizen Services team. This role involves planning and executing multi-channel marketing campaigns to enhance engagement and generate sales leads. The ideal candidate will have experience in digital campaign management, content creation, and communication. The position offers 25 holidays plus bank holidays, a contributory pension scheme, and a range of health and wellbeing benefits.

Benefits

25 days holidays plus bank holidays

Contributory pension scheme

Wide range of training opportunities

Employee Assistance Programme

Qualifications

• Experience in digital campaign management and performance analysis.
• Proven ability to create high-quality marketing content.
• Confidence in communicating effectively at all levels.
• Strong organizational skills and attention to detail.
• Hands-on experience using digital marketing tools.

Responsibilities

• Plan and deliver multi-channel marketing campaigns.
• Create marketing content and manage campaign analytics.
• Support sales leads through targeted campaigns.
• Arrange and support events for external teams.
• Ensure all communications align with brand guidelines.

Skills

Digital campaign management

Content creation

Communication

Organizational skills

Digital tools proficiency

Customer journey mapping

Adobe Creative Suite

Tools

Google Analytics

Email platforms

Social media management

PPC campaign management

Job description

As a Skills Marketing Executive in our Citizen Services team, you'll help shape and deliver impactful marketing and communications that drive awareness, engagement and sales leads for our Skills team. Your work will directly support business growth through well‑planned, multi‑channel campaigns that reach the right audiences at the right time and drive engagement. You'll partner closely with the Senior Marketing Manager for Citizen Services and colleagues across Serco to bring campaigns, events and communications to life. You'll be entrusted to:

Responsibilities

• Plan and deliver multi‑channel marketing campaigns using email, social media, PPC campaigns, websites and face‑to‑face activity.
• Create high‑quality marketing content and copy, including promotional materials, presentations and campaign messaging, with strong attention to detail.
• Support sales lead and demand generation activity through targeted marketing and communications campaigns and demonstrate the impact.
• Arrange and support events, working closely with external commercial teams including planning, promotion, on‑the‑day delivery and follow‑up activity.
• Manage campaign reporting by analysing data and performance, sharing insights to support continuous improvement.
• Work collaboratively with colleagues across Serco to deliver public relations activity and ensure all communications align with brand guidelines.

Qualifications

• Experience of digital campaign management, including lead generation, reporting and performance analysis.
• Proven experience in a marketing‑related role, with ability to create high quality content for use on multiple channels with copywriting as a core strength.
• Confidence in communicating with people at all levels, both internally and externally.
• Strong organisational skills, with excellent attention to detail and the ability to manage multiple priorities.
• Hands‑on experience using digital tools, including email platforms, social media, PPC campaign management and websites to run and monitor campaigns.
• Experience in customer journey mapping and good knowledge of Google Analytics and Tag Manager.
• Experience using design software such as Adobe Creative Suite to produce marketing materials and presentations is desirable. You'll also be comfortable preparing presentations and using data to inform decisions and suggest campaign improvements.

About Serco

At Serco, not only is the nature of the work we do important, everyone has an important role to play, from caring for vulnerable people to managing complex public services. We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone. By joining Serco you will have unlimited access to our Global Employee Networks – SercoInspire (Gender), SercoEmbrace (Multicultural), SercoUnlimited (Disability) and In@Serco (LGBT & Networks). Serco Employee Networks, led by colleagues who are passionate about diversity, inclusion and belonging.

Benefits

• Holidays: 25 days plus bank holidays.
• Pension: Up to 6% contributory pension scheme.
• Training and development: A wide range of learning opportunities with over 1,100 internal courses available, funding for qualifications and apprenticeships, mentoring opportunities, and a focus on internal progression.
• Health and wellbeing: 24/7 Employee Assistance Programme, Bupa Anytime HealthLine, wellbeing app, Simplyhealth cash plans to claim back money towards healthcare costs, 30% off at Serco‑managed leisure centres.
• Discounts: Save across around 1,000 retailers, from food and clothing to days out, entertainment and travel.
• Employee networks: Dedicated networks where colleagues can come together to find support, share challenges, discuss ideas, network and be part of a community.
• Charity: Support a charity or organisation with a paid volunteering day each year. You can also choose to donate to your favourite charity tax‑free, through our Payroll Giving Scheme.