Marketing Executive - Myvitamins

THG; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading ecommerce group in Manchester is seeking a Marketing Executive to enhance customer engagement and retention strategies. The ideal candidate will possess 1-2 years of marketing experience and have a strong analytical mindset. This role involves developing personalized marketing initiatives across various digital channels including CRM and email campaigns. Competitive salary and benefits are offered, along with opportunities for career development.

Benefits

25 days annual leave

Enhanced maternity and paternity pay

Access to on-site gym

Up to 50% staff discount on THG brands

Subsidised bus pass

Qualifications

• 1-2 years marketing experience, across CRM or Paid Media is advantageous.
• Hands-on experience with tools like Google Analytics and CRM.
• Experience in analyzing retention metrics.

Responsibilities

• Analyze key retention metrics like churn and repeat purchase rate.
• Utilize tools to assess campaign effectiveness.
• Develop customer retention strategies to drive repeat purchases.

Skills

Data-driven strategy

Customer segmentation

Google Analytics

CRM platforms

Tools

Google Analytics

Data visualization tools

Job description

Overview

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we\'re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you\'ll go further, faster. What are you waiting for?

Role: Marketing Executive - Myvitamins

Reporting to: Head of Digital

Location: THG HQ, Manchester (WA15 0AF), Fully office based

Nutrition & Wellness

Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world\'s largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we\'re a force for good, and we keep it real. These are the values that drive our team through every day.

Why be a Marketing Executive at Myvitamins?

The Marketing Executive will be responsible for developing and executing data-driven strategies to enhance customer engagement, loyalty, and lifetime value. This role is crucial in ensuring Myvitamins maximizes customer retention through personalized marketing initiatives across various digital channels, including email, SMS, loyalty programs, and CRM-driven campaigns. The ideal candidate will have a strong analytical mindset, experience in lifecycle marketing, and a passion for optimizing customer journeys.

Responsibilities

• Analyze key retention metrics such as churn rate, repeat purchase rate, and customer lifetime value.
• Utilize tools like Google Analytics, CRM platforms, and data visualization tools to assess campaign effectiveness.
• Provide detailed reports and actionable insights to refine retention strategies
• Develop and implement customer retention strategies to drive repeat purchases and increase customer lifetime value.
• Utilize data-driven insights to segment customers effectively and personalize marketing communications.
• Optimize the customer journey by identifying friction points and enhancing user experience.
• Work closely with the creative and content teams to develop engaging and relevant customer communications.
• Collaborate with the e-commerce and product teams to ensure alignment between retention initiatives and product availability.
• Partner with the paid media team to create synergy between acquisition and retention efforts.

Skills and experience

• 1-2 years marketing experience, across CRM or Paid Media is advantageous
• Assisted in analyzing key retention metrics, including churn rate, repeat purchase rate, and customer lifetime value.
• Gained hands-on experience with tools such as Google Analytics, CRM platforms, and dashboards to track campaign performance.
• Supported the preparation of reports and presentations with actionable insights to improve retention strategies.
• Contributed to customer segmentation projects to help personalize email and marketing communications.
• Helped identify areas of friction in the customer journey and suggested improvements for user experience.
• Collaborated with creative and content teams to draft engaging customer communications.
• Worked closely with cross-functional teams, including e-commerce, product, and paid media, to align on retention and acquisition goals.

What\'s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don\'t want to work on your birthday? We don\'t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven\'t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.