Marketing Executive, Europe

G Adventures; York and North Yorkshire; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global adventure travel company is seeking a Marketing Executive to develop trade marketing strategies for the European market. The role, based primarily in London or remotely in Germany, involves building partnerships with travel agencies, executing impactful campaigns, and managing the trade marketing budget. Ideal candidates should have over 3 years of experience, excellent project management skills, and a passion for travel. Competitive salary and benefits are offered.

Benefits

Competitive salary

Vacation time

Enhanced Parental Leave

Learning and growth opportunities

Employee Resource Groups

Qualifications

• 3+ years of experience in trade marketing or B2B marketing role.
• Excellent project management skills and ability to manage multiple campaigns.
• Strong analytical skills to measure and report marketing effectiveness.

Responsibilities

• Develop and implement trade marketing strategy for the European market.
• Build and maintain relationships with key travel partners.
• Create and execute trade marketing campaigns to drive sales.

Skills

Fluent English speaker

Strong interpersonal and communication skills

Project management skills

Analytical skills

Curiosity to keep up with industry news

Tools

Google Workspace

Marketing intelligence tools

Job description

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years. Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours. With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

About the Role

We’re looking for a forward-thinking, experienced Marketing Executive to join the award-winning G Adventures team in London or Germany to support the continued growth of our European market. This role will be pivotal in strengthening our relationships with travel trade partners, developing effective trade marketing strategies, and maximising our brand presence to achieve our goals and objectives in Europe. Your work will create opportunity, and deliver real impact on G Adventures’ mission at an exciting time for the organisation, and the wider travel industry.

This is a key B2B role focused on developing and executing trade marketing plans across Europe, with a primary focus on the DACH region. You will work closely with our travel agent partners and other key stakeholders, creating and implementing impactful campaigns, developing trade‑specific tools and resources, and ensuring our partners are equipped to effectively promote and sell G Adventures' exciting range of tour products. Working closely with regional sales and marketing teams, our internal and external creative agencies, and key industry partners across Europe, you will be instrumental in elevating our trade marketing efforts to drive business growth and achieve our mission to change lives through travel.

The role reports to the Director of Marketing, and currently benefits from hybrid work in London, UK (EC1V), or for the right candidate, remote work in Germany. Please note, this is not a digital marketing role – it is powered by humans, and run by relationships.

What you’ll be doing

• Develop and implement the trade marketing strategy for the European market, aligned with overall business objectives.
• Build and maintain strong relationships with key travel partners across Europe, including travel agencies, tour operators, and consortia.
• Create and execute trade marketing campaigns and initiatives to drive sales and increase brand visibility within the European travel trade.
• Develop and manage trade‑specific marketing materials, tools, and resources, such as brochures, content, merchandise, and incentive programs.
• Organise and participate in trade events, workshops, and roadshows to promote G Adventures and engage with travel partners.
• Monitor and analyse the effectiveness of trade marketing activities, track key metrics, and provide regular reports and recommendations for optimisation.
• Manage the trade marketing budget for Europe, ensuring efficient allocation of resources and maximising ROI.
• Collaborate with the sales team to identify opportunities for growth and support the achievement of sales targets in the European market.
• Conduct market research and competitor analysis to identify trends and opportunities in the European travel trade.
• Ensure all trade marketing activities are consistent with brand guidelines and messaging.

This role forms part of a tight and agile team, and it’s important to understand that while our mission remains our key focus, the responsibilities within this role may evolve over time, including changes and additions, and you will be expected to adapt at pace with those changes.

What you’ll need

• Fluent English speaker
• Strong alignment with G Adventures’ Core Values and a passion for our mission to change lives through travel
• 3+ years of experience in a trade marketing or B2B marketing role, with a proven track record of success in developing and executing effective trade marketing strategies.
• Excellent project management skills and experience in managing multiple campaigns and initiatives simultaneously.
• Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Strong analytical skills and experience in measuring the effectiveness of marketing activities, setting KPIs, and providing data‑driven insights and recommendations.
• Lives within a commutable distance to our offices in east London (EC1V)
• Willingness to travel within Europe as required.
• The right attitude – agile, honest, positive and compassionate, with the ease to collaborate in person or virtually, either in written or spoken formats
• Complete understanding of basic marketing principles, and modern marketing techniques
• Curiosity to keep up to date and share relevant industry and touring sector news
• Able to maximise project management software to work efficiently with a variety of stakeholders around the globe
• Knowledge of the travel industry and G Adventures’ products and destinations is highly desirable.
• Able to see the big picture, and plan, produce, and execute solutions via go‑to‑market plans that deliver growth
• Fantastic, consistent, and effective communicator – someone who people genuinely love working with
• Advanced skills in Google Workspace, especially Google Sheets, and Google Slides

Nice to have

• Fluent German language skills would be a major advantage, alongside understanding cultural nuances in different European markets
• A ‘yes’ person, able to consistently lead with service and maintain a positive attitude during even the most challenging times
• Hands on experience with business intelligence tools
• Be process‑driven, with recent experience using collaborative project management tools

What do we offer you?

• Competitive salary commensurate with the role
• Competitive benefits package
• Birthday day off
• Vacation time for you to recharge
• Enhanced Parental Leave
• Learning and growth opportunities
• Employee Resource Groups

*Applicable based on location*

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.