Marketing Executive / Brand Specialist

Vibe Recruit; Thatcham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading healthcare recruitment agency is seeking a Marketing Executive / Brand Specialist to create effective marketing strategies within their Nutrition Division. Responsibilities include executing brand strategies, managing marketing initiatives, and collaborating with cross-functional teams. Ideal candidates should have a degree in marketing, knowledge of the UK healthcare market, and excellent project management abilities. This position offers the chance to influence business strategy and drive growth.

Qualifications

• A knowledge of UK Healthcare market and associated regulations.
• Dynamic, proactive, business, and results focused.
• Analytical and data management skills.

Responsibilities

• Support brand leads in executing brand strategy and tactical plans.
• Deliver activation initiatives across marketing mix, leading NPI projects.
• Design, deliver and analyze media plans for offline and online channels.
• Track market performance, trends, and developments to influence strategy.
• Utilize project management skills to execute initiatives collaboratively.

Skills

Excellent organization

Planning

Project management

Verbal communication

Written communication

Interpersonal communication

Analytical skills

Education

Degree in marketing or equivalent

Tools

Excel

PowerPoint

Job description

Overview

Marketing Executive / Brand Specialist

A market leading healthcare business has an immediate need for Marketing Specialist, for their Nutrition Division.

Responsibilities will include the creation and development of effective marketing strategies to maximise profitability, market share and sales, and will be fully responsible for delivering assigned initiatives.

This role is pivotal within the marketing team, working in close collaboration with Sales, Medical, Regulatory and the broader cross-functional team members.

Main Responsibilities

• Support the respective brand leads in the execution of the brand strategy and delivering on the tactical plan for the year to meet KPIs.
• Support the delivery of activation initiatives across a broad spectrum of the marketing mix including leading NPI projects as well as the creative development of sales and media assets.
• Support the design, delivery and analysis of the media plan, encompassing both offline and online channels.
• Track and articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Utilise excellent project management skills to work collaboratively with field sales reps, medical, regulatory, and supply teams to execute initiatives with success, as well as identify further opportunities.

Qualifications and Experience

• A degree in marketing or equivalent.
• A knowledge of UK Healthcare market and associated regulations.
• Excellent organisation, planning and project management ability.
• Excellent verbal, written and interpersonal communication skills.
• Dynamic, proactive, business and results focused.
• Analytical and data management skills.
• Excel and PowerPoint skills preferable.

Interested, please contact Graeme at Vibe Recruit on 07971 309403 or apply immediately

Vibe Recruit is acting as an Employment Business in relation to this vacancy.