Marketing Executive (B2B) - Maternity Leave Cover OCT26

Swissport; Runcorn; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading airport services provider is seeking a Marketing Executive to develop B2B marketing strategies and engaging content. The role involves collaborating with various teams and managing social media channels. The ideal candidate has a strong background in brand management, exceptional communication skills, and is comfortable handling multiple campaigns. This is a remote-first position with occasional travel within the UK and to international lounges.

Qualifications

• Experience in brand management and marketing within the travel sector.
• Creative and copywriting skills with hands-on asset production.
• Exceptional verbal and written communication skills.

Responsibilities

• Create engaging content for various media promoting the Aspire brand.
• Collaborate on cross-channel marketing campaigns.
• Manage social media presence, especially on LinkedIn.

Skills

Brand management

Creative writing

Stakeholder management

Digital marketing

Communication skills

Tools

Adobe Suite

Job description

Job Summary

Engaging content and correct representation of the Aspire brand is vital in ensuring consistency amongst our network of lounges, alongside ensuring our potential customers and partners are aware of who we are, what we do and where we operate. We are looking for a passionate, tenacious and experienced Marketing Executive who wishes to play a leading role in the execution of a compelling B2B strategy that supports our growth plans.

The ideal candidate will be experienced in crafting B2B focussed content for our websites, social media posts and other marketing collateral that supports the Head of B2B Marketing & Bid Management with new business acquisition. They will be equally comfortable creating compelling and engaging written content for tender documentation, brochures and other above-the-line positioning materials as well as collaborating on internal communications and PR.

This role will involve collaborating with colleagues in design, digital and operations and working across a variety of media channels including print, digital and in-lounge. You will work closely with colleagues within marketing and internal stakeholders, as well external partners and agencies, taking ownership of and providing support with the execution of the brand.

We are looking for someone who is creative, yet detail orientated and who is confident dealing with multiple campaigns simultaneously, whilst maintaining great relationships across the wider marketing team and beyond.

Job Responsibilities

• Content Creation - Working with the Head of B2B Marketing & Bid Management in the delivery of compelling and engaging content, for a variety of media that promotes the Aspire brand to the appropriate audience.
• Content Writing - Creating compelling and engaging content that supports our growth objectives.
• Partner Stakeholder Management - co-managing relationships with internal stakeholders and external partners and agencies, initiating content to enhance guest experience, generate revenue and/or mitigate shortfalls.
• Campaign Creation - Help co-ordinate and deliver cross-channel brand marketing campaigns, aimed at driving awareness and increasing brand recognition
• Best Practice - Manage content securely and in accordance with any copyright and/or licensing requirements and in compliance with any legislation such as, but not limited to the GDPR.
• Asset Management - Own, manage and maintain an online repository of assets and toolkits relating to Aspire branding, including, but not limited to, photography, logos and other brand elements.
• Brand Support - Support the Head of B2B Marketing & Bid Management to ensure that the look and feel of tender documentation, lounge design, and more represents the ambitions of the Aspire brand.
• Social Media Management - manage our LinkedIn channel with our agency ensuring reach and engagement targets are achieved through compelling content aligned to our growth strategy.

Qualifications And Competencies

• Proven track record within brand management and marketing techniques in a similar role with an agency organisation, preferably within the Travel sector.
• A passionate creative and copywriter who is comfortable being hands-on with asset production, collaborating with colleagues in digital, creative and the wider marketing team.
• Ability to communicate ideas clearly, effectively and persuasively to an individual or group.
• Experience of, or a willingness to learn, about the impact of branding and content on behaviour and the effectiveness of branding, to constantly evolve content to maximise returns on objectives
• Exceptional verbal and written communication skills, with an excellent grasp of English spelling, punctuation and grammar.
• Strong ability to work both collaboratively and on own and is highly organised and able to self-manage, plan, prioritise and work to tight deadlines.
• Design experience, ideally Adobe Suite is desired but not essential.
• Strong stakeholder management skills and the ability to build lasting and collaborative relationships with internal colleagues and external partners.

Further information

This role is a remote first position, although some travel will be required from time-to-time. This could involve meetings in the UK, or visits to our lounges around the world.

This is a fixed term role to cover maternity leave

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.