Marketing Executive

Joining Citi; Uxbridge; On-site; GBP 70,000 - 90,000; Full time

Job summary

A dynamic health tech company is seeking a Head of Marketing to lead the marketing function. This pivotal role involves defining and executing a comprehensive marketing strategy. The ideal candidate will have over 5 years of marketing experience, including 2 years in a senior leadership position. Responsibilities include managing marketing teams, optimizing budgets, and driving both B2B and B2C marketing initiatives. We offer a competitive salary and a supportive work environment to shape the future of our business.

Benefits

Competitive salary

Supportive work environment

Qualifications

• 5+ years of progressive marketing experience, with 2+ years in a senior role.
• Deep understanding of full-funnel marketing from awareness to retention.
• Proficient with marketing analytics and metrics.

Responsibilities

• Develop and execute a marketing strategy aligned with business goals.
• Lead and grow the marketing team, fostering innovation.
• Manage the marketing budget for optimal ROI.
• Oversee all digital marketing channels for lead generation.
• Measure the effectiveness of campaigns using data analytics.
• Define and champion the brand identity.

Skills

Leadership

Analytical mindset

Communication skills

B2B and B2C marketing

Marketing automation

Tools

HubSpot

Google Analytics

Job description

Locate a Locum is a dynamic, fast‑growing health tech company revolutionising the healthcare recruitment sector. Our cutting‑edge platform connects healthcare professionals with temporary work opportunities across the UK, streamlining the process for both locums and healthcare providers.

Role Overview

We are looking for an exceptional Head of Marketing to lead and elevate our marketing function. This is a pivotal role for a strategic and hands‑on leader who can shape our brand narrative, expand our market presence, and deliver a best‑in‑class customer acquisition and retention strategy. Reporting to the CEO, you will be responsible for defining, developing, and executing our marketing strategy from the ground up, building a high‑performing team, and ensuring our marketing efforts directly contribute to our ambitious growth targets.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with Locate a Locum’s business goals and vision for both B2B (healthcare providers) and B2C (locum professionals) segments.
• Lead, mentor, and grow the marketing team, fostering a culture of innovation, accountability, and continuous improvement.
• Manage the marketing budget, ensuring optimal allocation of resources to drive maximum ROI.
• Collaborate with the leadership team to define product and market positioning, brand messaging, and go‑to‑market strategies.
• Oversee all digital marketing channels including SEO, SEM, PPC, social media, and email marketing to drive lead generation and user acquisition.
• Utilise data analytics to measure the effectiveness of marketing campaigns and make data‑driven decisions to optimise performance.
• Implement and manage a robust marketing automation system to nurture leads and improve customer lifecycle engagement.
• Define and champion the Locate a Locum brand identity, ensuring consistency across all touchpoints.
• Develop a compelling content strategy that positions Locate a Locum as a thought leader in the health tech and healthcare recruitment space.
• Oversee the creation of high‑quality content, including blog posts, case studies, whitepapers, videos, and social media content.
• Conduct market and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Track and report on key marketing KPIs, providing regular updates to the leadership team on performance and progress against goals.

What You'll Bring

• 5+ years of progressive marketing experience, with at least 2 years in a senior leadership role, within a SaaS technology business or a software business growth context.
• Deep understanding of full‑funnel marketing, from brand awareness and demand generation to customer retention.
• Proven success in B2B and B2C marketing strategies.
• A natural leader with the ability to inspire, motivate, and build a high‑performing marketing team.
• Highly analytical mindset with a strong grasp of marketing analytics, metrics, and reporting.
• Proficient with marketing automation tools (e.g., HubSpot) and analytics platforms (e.g., Google Analytics).
• Exceptional communication and presentation skills, with the ability to articulate complex marketing concepts to diverse audiences.
• A proactive, can‑do attitude with the ability to thrive in a fast‑paced, results‑oriented startup environment.
• Adaptability and the willingness to be both strategic and hands‑on, rolling up sleeves for day‑to‑day execution.

Why Join Us

This is a unique opportunity to build a world‑class marketing function from the ground up, shape the future of a rapidly scaling business, and make a real impact on the healthcare sector. We offer a supportive, collaborative work environment, a competitive salary, and the autonomy to drive our next phase of expansion.