Marketing Executive

JW Lees Brewery; Middleton; On-site; GBP 33,000 - 35,000; Full time

Job summary

A family-owned brewery in Middleton is seeking a Trade Marketing Executive to shape and drive the activation of its beer brands. This role involves managing trade communications, analyzing brand positioning, and implementing marketing strategies. Candidates should have experience in the beverage industry, strong analytical and communication skills, and a relevant degree. The position offers a competitive salary, private medical insurance, and opportunities for personal development.

Benefits

Competitive pay plus annual profit share

Private medical insurance

Enhanced pension scheme

33 days annual leave

30% discount on food and drink

Discounted stays in hotels

24-hour confidential wellbeing support

Career development opportunities

Enhanced parental policies

Access to onsite pub

Qualifications

• Proven ability to identify target audiences and devise effective campaigns.
• Excellent understanding of the full marketing mix.
• Up-to-date with the latest trends and marketing best practices.

Responsibilities

• Drive internal and external communications.
• Measure and report performance of all marketing campaigns.
• Monitor market trends and competitor activities.

Skills

Experience in the beverage/alcohol industry

Ability to develop brand and marketing strategies

Strong analytical skills

Outstanding communication skills

Creative mindset

Understanding of marketing trends

Education

Degree in marketing or related field

Job description

Trade Marketing Executive Vacancy - Middleton, North Manchester - Circa £34,000 plus profit share, BUPA, Team Member discount

This is a full time office based role, based in Middleton, North Manchester.

As Trade Marketing Executive you will shape and drive activation of JW Lees beer brands, managing trade communications, events, POS and content. To do that, you will need to uncover trade and consumer insights and deliver strategic and innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can elevate our beer brands. You’ll be supported with a team of marketing and sales experts.

You will need to be creative, possess a strategic mind and have experience in implementing targeted brand campaigns. You’ll have trade and drinks category knowledge to best support and drive growth in sales in our Managed, Pub Partner and wholesale customer base.

Person Specification

• Experience and knowledge of the beverage/alcohol industry
• Proven ability to develop brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or rleated field
• Full driving licence and access to a vehicle

Key Responsibilities

• Be the brand guardian ensuring quality and consistency across all markets
• Drive internal and external communications and passion for our brands
• Analyse brand positioning and consumer insights
• Protect and communicate JW Lees brands vision and mission
• Activate projects, NPD and campaigns across all routes to market
• Lead creative development with external branding agency
• Measure and report performance of all marketing campaigns
• Monitor market trends, research consumer markets and competitors’ activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Manage beer brands marketing budgets

What we offer ourTrade Marketing Executives

• Competitive pay plus annual profit share bonus, ensuring you share in the success of the company
• Private medical insurance
• Enhanced pension scheme
• 33 days annual leave (inclusive of bank holidays)
• 30% discount on food and drink across our pubs, inns and hotels for you and friends and family
• Discounted stays in our hotels and inns
• 24 hour confidential wellbeing support, plus counselling provided by the Licenced Trade Charity
• Great opportunities to grow in your role and progress your career with our internal and external development programmes
• Enhanced maternity, paternity and adoption policies
• Access to our onsite pub 'The Cottage', each Friday.
• Access to JW BenefitHub, giving you access to a huge range of high street and online discounts

About JW Lees

Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences.

We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart ofeverything we do:

Proud - Savvy - Honest - Passionate - Personal - Together