Marketing Executive

Coventry City Football Club; Coventry; On-site; GBP 25,000 - 35,000; Full time

Job summary

A prominent football club in Coventry is seeking a Marketing Executive to join their dynamic marketing team. This role emphasizes executing marketing campaigns to boost ticket sales and fan engagement. The ideal candidate will have a degree in Marketing/Sports Marketing and 1-2 years of relevant experience. A passion for football and strong communication skills are essential. You will play a key role in enhancing the matchday experience and collaborating closely with various teams within the club.

Benefits

Regular team lunches

Free coffee

Unique football experiences

Qualifications

• 1-2 years experience in marketing, ideally in sports or entertainment.
• Degree in Marketing/Sports Marketing or Communications preferred.
• Hands-on experience with content creation.

Responsibilities

• Assist in planning and executing integrated marketing campaigns.
• Support content planning for social platforms and the official website.
• Contribute to fan experience initiatives and matchday support.

Skills

Experience in marketing role

Passion for football

Solid communication skills

Social media management

Organisational skills

Education

Degree in Marketing/Sports Marketing or Communications

Tools

Microsoft Office

Google Workspace

Google Analytics

Adobe Creative Suite

Job description

At Coventry City Football Club, we know that success on the pitch comes from creating the right culture off it. That’s why we put people first. When you join us, you’ll become part of a supportive and close-knit team where collaboration and camaraderie are at the heart of everything we do.

Our team enjoys regular lunches together, plenty of free coffee to keep you fuelled, and a friendly, open environment where ideas are listened to and celebrated.

As part of the Sky Blue Army, you’ll also benefit from access to unique experiences that only football can provide, from being part of matchday excitement to contributing to projects that inspire our fans.

At CCFC, you won’t just find a job – you’ll find pride, purpose, and a team that feels like family.

The Role

We are looking for a creative and hands on Marketing Executive to join our dynamic marketing team. Reporting into the head of marketing, you will support us in the execution and activation of marketing campaigns & matchday experience that increase ticket sales, grow our digital presence, enhance fan engagement, and support our commercial partners.

Key Responsibilities

Campaign Execution

• Assist in the planning and delivery of integrated marketing campaigns for key club initiatives, primarily focused on ticket sales for home matches (including season tickets, memberships, and matchday tickets).
• Support the day‑to‑day execution of campaigns across email, social media, web, and in‑stadium channels.

Content, Digital & Social Media

• Assist with content planning for the club’s social platforms, official website.
• Use analytics tools to monitor performance, report on KPIs, and make data‑driven recommendations for optimisation.

Fan Engagement & Matchday support

• Contribute to ideas and initiatives that improve the overall fan experience, both online and on matchdays.
• Work closely with the media and design teams to support the creation of compelling marketing assets, including video content, graphics, and copy.
• Support the operational implementation of home matchdays.

Essential Skills & Experience

• Experience (1-2 years) in a marketing role, ideally within sport, entertainment, or a fast‑paced consumer‑facing environment.
• University educated with a degree in Marketing/Sports Marketing or Communications being advantageous, or demonstrable work experience as an equivalent.
• A passion for football and an understanding of the football landscape and fan culture.
• Solid written and verbal communication skills, with the ability to adapt tone of voice for different audiences.
• Hands‑on experience with social media management and content creation.
• A basic understanding of digital marketing principles, including email marketing, SEO, and paid social advertising.
• Proficient using Microsoft Office and/or Google Workspace.
• Highly organised, with the ability to manage multiple projects and meet tight deadlines, especially around the football fixture calendar.

Desirable Skills & Experience

• Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva)
• Experience using web analytics platforms (e.g., Google Analytics).

Safeguarding

We are dedicated to protecting and promoting the welfare of children and vulnerable adults. Our Club is committed to maintaining safer recruitment practices. A DBS check is mandatory for this role.

Equality, Diversity & Inclusion

Coventry City FC proudly champions equal opportunity! We believe in fairness for all, ensuring our recruitment and selection practices respect every individual's unique background. We warmly invite applicants from every background, celebrating diversity in race, nationality, religion, gender, age, and ability.

Join the Sky Blue Army – shaping the future of Coventry City FC on and off the pitch